62 SEMIOTICS ANALYSIS IN TUPAN CAFE MENUS Eka Margianti Sagimin 1 ,Stefanus Brillian Wisesa 2 . Universitas Pamulang 1 ekamargy@yahoo.com Abstract This study attempts to explain and describe the semiotic process and the message implied in Tupan Cafe menu. Semiotics approach from Pierce is applied to identify and analyze the data which focus on Representament, Object, and Interpretant. The method of this study is descriptive qualitative because the writer collected the data in the form of written words which produces descriptive information. There are six Tupan Cafe menus that were analyzed in this study. Those are the menus;Classic Orange Panacotta, Legendary Volcano & Pitbull, Trilogy Chicken ala Cordon Bleu, Crisp Fried John Dory Cheese, Coffee V60, and Bloody Jean. The writer is interested in analyzing them because those menus have hidden message that sometimes the viewers can not understand the message of menus well. The results of the study showed that all the menus have an aim to persuade the readers to know the meanings of the menus although the signs in each menu are different. Keywords : Interpretant, Pierce’s theory, Representament, Semiotics, Tupan Cafe Menus, Qualitative. INTRODUCTION People always do a communication with others every day. In the process of communication, language is needed as a necessary tool to make a communication running well. By using language, people are able to share opinions, information, or experiences and to comprehend the meanings and signs. Sobur (2004) says, “Language is a tool to express ideas, feelings, or experiences and to communicate with other people. Besides that, language is a basic to communicate of human being”. Thus, It shows that human needs a language to represent a communication in this life. Talking about nonverbal communication, people can see from a movement. For instance, when we are in a cafe or restaurant, we might describe the idea of deliciousness through talking about it verbally. It can be known when the speaker directly says,”It is delicious”. However, it can be shown non-verbally by giving signs or symbols in text. For example, the speaker gives thumbs up after he enjoys the food or the drink, which the meaning can be interpreted as deliciousness sign from the speaker, and