108 Int. J. Transitions and Innovation Systems, Vol. 6, No. 2, 2018 Copyright © 2018 Inderscience Enterprises Ltd. The importance of intellectual capital in the selection of global marketing strategies: evidence from family businesses in Macedonia Gadaf Rexhepi*, Abdylmenaf Bexheti and Sadudin Ibraimi Faculty of Business and Economics, South-East European University, Ilinden 335, 1200 Tetovo, Macedonia Email: g.rexhepi@seeu.edu.mk Email: a.bexheti@seeu.edu.mk Email: s.ibraimi@seeu.edu.mk *Corresponding author Selma Kurtishi-Kastrati College of Business Administration, American University of the Middle East, Egaila, Kuwait Email: selma.kurtishi-kastrati@aum.edu.kw Abstract: The role of intellectual capital is becoming very important mainly because of the influence in formulation and implementation of strategies in global markets. This research examines the link between intellectual capital and global marketing strategies. This research emphasises the link that intellectual capital has in creating competitive advantage through selection of global marketing strategies. This will help companies on using intellectual capital in selecting global marketing strategies in the internationalisation process. Research results showed that there is relationship between intellectual capital and formulation and selection of strategies. Keywords: global marketing; global marketing strategies; intellectual capital; strategy formulation; family businesses; Macedonia. Reference to this paper should be made as follows: Rexhepi, G., Bexheti, A., Ibraimi, S. and Kurtishi-Kastrati, S. (2018) ‘The importance of intellectual capital in the selection of global marketing strategies: evidence from family businesses in Macedonia’, Int. J. Transitions and Innovation Systems, Vol. 6, No. 2, pp.108–117. Biographical notes: Gadaf Rexhepi is an Associate Professor at the South-East European University, Republic of Macedonia where he teaches both undergraduate and postgraduate courses in management, innovation and strategic management. His research interests include innovation, strategy and entrepreneurship and family businesses. He authored around 40 research articles and several text-books and monographs in prestigious journal and in 2016 he received outstanding paper award from Emerald.