1 Al Abdulrazak, R.M.©2019 MARKETING AND ENTREPRENURSHIP: Principles and Practice of SME Marketing (2 nd Edition) Publishers: Routledge (Taylor & Francis Group) Expected Year of publication: 2019 Edited by Professor Sonny Nwankwo and Dr Ayantunji Gbadamosi Chapter title: SME Growth Market The effect of Country-of-origin-image and the growth of digitalised small, medium enterprises By Rula M. Al Abdulrazak and Shadi A. Razak Chapter Outlines Learning Objectives Introduction 1. Country-of-origin image and effect 2. The effect of country-of-origin-image on small-and-medium-enterprises 3. Entrepreneurship and growth of small-and-medium-enterprises 4. Digitalisation in small-and-medium-enterprises and growth 5. Future directions of country-of-origin-effect in digitalised small-medium-enterprises Case Study Discussion questions Group activity References