Association for Information Systems Association for Information Systems AIS Electronic Library (AISeL) AIS Electronic Library (AISeL) ICIS 2021 TREOs TREO Papers 12-12-2021 How Infuential are Virtual Infuencers? Impact of Visual Realism How Infuential are Virtual Infuencers? Impact of Visual Realism on Credibility on Credibility Samia Cornelius Baylor University, samia_cornelius1@baylor.edu Dorothy E. Leidner Baylor University, dorothy_leidner@baylor.edu Saman Bina saman_bina@baylor.edu Follow this and additional works at: https://aisel.aisnet.org/treos_icis2021 Recommended Citation Recommended Citation Cornelius, Samia; Leidner, Dorothy E.; and Bina, Saman, "How Infuential are Virtual Infuencers? Impact of Visual Realism on Credibility" (2021). ICIS 2021 TREOs. 29. https://aisel.aisnet.org/treos_icis2021/29 This material is brought to you by the TREO Papers at AIS Electronic Library (AISeL). It has been accepted for inclusion in ICIS 2021 TREOs by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org.