2020 73(9 ) 2 Sviatoslav KNIAZ DSc., Prof. Lviv Polytechnic National University, Lviv, Ukraine ORCID: http://orcid.org/0000-0002-7236-1759 Andrii SHCHEBEL Lviv University of Business and Law, Lviv, Ukraine ORCID: http://orcid.org/0000-0002-7074-5783 Oleksandra MRYKHINA DSc., Prof. Lviv Polytechnic National University, Lviv, Ukraine ORCID: http://orcid.org/0000-0002-0567-2995 Olena PAVLENKO PhD, Assoc. Prof. Odessa State Environmental University, Odessa, Ukraine ORCID: http://orcid.org/0000-0002-5493-5798 Yaryna BOHIV PhD, Assoc. Prof. Lviv Polytechnic National University, Lviv,Ukraine ORCID: http://orcid.org/0000-0001-5819-2023 Olena KALASHNYK PhD, Assoc. Prof. Poltava State Agrarian Academy, Poltava, Ukraine ORCID: http://orcid.org/0000-0001-9281-2564 Svitlana MOROZ PhD, Associate Professor Poltava State Agrarian Academy, Poltava, Ukraine ORCID: http://orcid.org/0000-0001-7180-3060 Olena KYRYCHENKO PhD Higher Educational Establishment of Ukoopspilka “Poltava University of Economics and Trade”, Poltava, Ukraine ORCID: http://orcid.org/0000-0002-2866-3530 Beata KUSHKA PhD, Assoc. Prof. Lviv Polytechnic National University, Lviv, Ukraine ORCID: http://orcid.org/0000-0002-4080-4607 Iryna PASTYRSKA PhD, Assoc. Prof. Lviv Polytechnic National University, Lviv, Ukraine ORCID: http://orcid.org/0000-0001-5578-3397 Vasyl DZVONYK Lviv Polytechnic National University, Lviv, Ukraine ORCID: http://orcid.org/0000-0002-8618-6146 FACTOR ANALYSIS OF THE RATIONALITY OF ENTERPRISE POTENTIAL MANAGEMENT IN THE COORDINATE SYSTEM OF ORGANIZATIONAL DEVELOPMENT