International Journal of Recent Technology and Engineering (IJRTE)
ISSN: 2277-3878, Volume-8 Issue-4, November 2019
5702
Published By:
Blue Eyes Intelligence Engineering
& Sciences Publication
Retrieval Number: D8370118419/2019©BEIESP
DOI:10.35940/ijrte.D8370.118419
Abstract: This study determined to promote leisure satisfaction
through pleasurable travel experiences in an active tourist
destination. Local transportation provides links between tourists’
population and leisure targets at destinations. Therefore, diverse
leisure activities and innovative tourism enterprises in many
active cities are regulated by transport services. This study found
that tourists are unwilling to adopt public mass transits for
satisfactory travel in Lagos due to unattractive service attributes,
thereby induced the increasing use of private vehicles for active
leisure travel which technically retards touristic attraction of the
city. Questionnaire survey technique was employed to collect data
that were analysed in this study from the target respondents.
Public transports deprived service attributes were identified to
make Lagos uninteresting for wider leisure visitors and triggered
a gradual declining of its tourism economy and social benefits.
The transport service attributes examined from tourists’
sensitivities and perceptions are reliability, affordability, aesthetic
features, comfort and safety to gain insight into how
transportation service attribute variability impact leisure travel
satisfaction in Lagos. This study used SPSS version 22.0 to
analyse 108 valid responses. The Structural Equation Modelling
(SEM) created in AMOS was valuable in determining complex
mode integration via Exploratory Factor Analysis (EFA). The
EFA characterised the cumulative variance attributes responsible
for the unsatisfactory tourists’ perception of Lagos public
transport system in recent times. This study conclusively proved
that 11.33% of leisure tourists sampled use public transports
service, while 88.67% opted for personalised transports, and over
43.0% of returning visitors to Lagos prefer not to use existing
public transport services. This study advocates the improvement of
transport service elements identified to encourage future use of
Lagos public transports.
Keywords: Tourists, Leisure destinations, Public transports,
Service attributes, Travel satisfaction
I. INTRODUCTION
Variability of public transport services impacts tourists’
overall behavioural responses at destinations. Transport
industry assimilates the psychological and social acceptance
of various leisure travellers to travel and organises their
mobility pattern across territories. Transportation remained
fundamental to the tourism sector and tourists’ ease of
movement at designated leisure targets. Albalate & Bel
(2010) agreed that service features of public transports (i.e.
Revised Manuscript Received on November 15, 2019
Oloruntobi Olakunle Oluwatosin, Department of Urban and Regional
Planning, Universiti Teknologi Malaysia, Skudai, Malaysia. Email:
oooloruntobi2@live.utm.my
Safizahanin B. Mokhtar, Department of Urban and Regional Planning,
Universiti Teknologi Malaysia, Skudai, Malaysia. Email:
safizahanin@utm.my
Muhammad Zaly Shah, Department of Urban and Regional Planning,
Universiti Teknologi Malaysia, Skudai, Malaysia. Email:
b-zaly@live.utm.my
peculiarity and operations) have functional effects on
leisure modal shift in an urban city as well as tourism
viability. Travel is a dominant ingredient of tourism
development; thus, tourism and transportation inseparably
coexist and function to provide visitors with satisfactory
touring experience at destinations. Consequently, the
successes of the tourism industry and leisure behaviours at
destinations principally depend on the efficiency of the local
transportation services. Efficient transport arrangements and
operations enable the absolute objectives of tourism aims to
be fulfilled at destinations (Barker et al., 2003; Dwyer & Kim,
2003). The tourism industry has witnessed tremendous
expansion in recent years and had immensely contributed to
global economic growth. The immeasurable benefit of
tourism sector prompted many regions to persistently strive to
realise extensive tourism benefits as well as other travel
support services. Since dynamic tourism is meaningfully
realised through enhanced tourists transport services that are
well-managed and consistent in performance, Dickinson &
Robbins (2007) confirmed that transport services for tourism
progression require sensitive strategies and intelligent
consolidation to expand tourists’ mobility in urban cities.
Transportation is an integral part of the tourism industry that
links tourists with various leisure attractions, while public
transports services provide supports for the tourism industry
to thrive. Many countries with exceptional transport services
continue to realise robust enterprise, financial growth and
earn tremendous GDP through extended tourism services
(Duval, 2007). Khadaroo & Seetanah (2007) established that
tourism expands exceedingly where healthier transportation
systems exist. Tourism as one of the important global
economic sectors requires a safe, convenient and comfortable
mode of transport to function efficiently (Cao et al., 2015).
Similarly, transportation cost and travelling time are
important considerations when deciding travel mode at
destinations. Tourist transport often requires consistent
development and service qualities enhancement within the
public transportation framework for effective recreational
travel purpose to reduce automobile traffic in tourist’s
delighted areas (Chon et al., 2013; Filimonau et al., 2014).
This implied that excellent local transport services provide
tourists with exhilarating physical and psychological
satisfaction at destinations. Transports features, conditions
and extent of services formed the backbone of tourism
activities and must be enhanced to meet the needs of tourists
at destinations (Khan et al., 2017).
Tourists Perception of Public Transit Services for
Leisure Travel Satisfaction in Lagos
Oloruntobi Olakunle Oluwatosin, Safizahanin B. Mokhtar, Muhammad Zaly Shah