www.theinternationaljournal.org > RJSSM: Volume: 06, Number: 04, August 2016 Page 62 Role of Guidance as a Strategic Function in Retention and Development Dr. Nandini Srivastava PhD Supervisor ManavRachna International University, Faridabad, Haryana nandini.fms@mriu.edu.in Preeti Deswal Research Scholar ManavRachna International University, Faridabad preetideswal@ymail.com ABSTRACT This study is aimed at looking upon the importance of guidance in the managerial aspects, without which it becomes difficult for the organizations to achieve its objectives . Appropriate guidance is the best way to ensure employees commitment & loyalty. If employees are guided well, then work performance efficiency & productivity level increases. According to Karen Oman, “Human beings are reciprocal. If you treat them well, they’ll treat you well, and if you treat them bad, they’ll treat you bad.” This study is therefore, designed to find out the ways in which guidance can be made a strategic function of management to improve job commitment and production capacity of employees. It is even examined through the origin and evolution of related studies. On the other hand, it also offers information that is relative to the influences perceived and detected in these developments. The study allows us to offer an approximated picture of the role of guidance and its importance in today’s scenario of business. Research suggests that when individuals are guided well then the work becomes meaningful and they are responsible and accountable for the outcomes of their assigned tasks.The study also supports the research finding which states that guidance as a strategic function is beneficial for the organization as well as for the employees. Key words: Guidance, Employee, Performance, Organization and strategic function. INTRODUCTION GUIDANCE: Guidance is an activity, which is both focused upon, and evaluated against, the job that an individual currently holds. Employee Guidance is a necessity and need to make new employees equally efficient and productive to the organizational team and update the skills of existing employees, so as to get updated on various parameters such as implementation of new technology, develop new processes and acquire new market. Timely guidance has become essential because technology in today’s era is reflecting a continuous development. Systems and practices get obsolete due to new discoveries in technology, including technical, managerial and behavioral aspects. Organizations that do not develop mechanisms to catch up with and use the growing technology soon become stale. However, developing individuals in the organization can contribute to the effectiveness of the organization. Similarly expansion should be monitored so as to be purposeful. Without proper monitoring, expansion is likely to increase the frustration of employees at times. Once the right skills are developed in the employees, their expectations get raised up, and if not given right opportunities for the application of such skills, the potential tends to transfer towards better growth opportunity. A good guidance sub-system would efficiently systemize in monitoring the directions in which employees should develop in the best interest of the organization. A good guidance system also ensures that employees develop in directions congruent with their career plans.