113 Auditory Marketing Strategy and Customers Experience in Bar & Restaurant Businesses in Port Harcourt Nwachukwu, Darlington, Ph.D; Maudlinepac, Buna Ekubo, Ph.D darlinton.nwachukwu@iaue.edu.ng swt09.88@gmail.com Published by Africa Research Corps Network (ARCN) in Collaboration with International Academic Journal for Global Research (iajgr) Publishing (USA) Strictly as per the compliance and regulations of: © 2022. Nwachukwu, Darlington, Ph.D; Maudlinepac, Buna Ekubo, Ph.D. This is a research/review paper, distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License http://creativecommons.org/licenses/by-nc/4.0/), permitting all non- commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. International Journal of Business, Economics and Entrepreneurship Development in Africa Volume 10, Issue 5, PP 113-130, ISSN: 2360-9402, November, 2022, DOI: 172642333210459 Double Blind Peer Reviewed International Research Journal http://arcnjournals.org journals@arcnjournals.org ©Africa Research Corps Network (ARCN) Abstract: This study empirically investigated the extent to which auditory marketing strategy relates to customers experience in bar & restaurant businesses in Port Harcourt. The quantitative research method which utilized a cross-sectional survey research design was adopted in the study. The target population comprised of all the customers of 113 bars and restaurants in Port Harcourt as listed in https://www.manpower.com.ng. This population is an infinite population; hence the Godden (2004) infinite sampling technique was deployed which gave us a sample size of 384. Three hundred and sixty two (362) copies of questionnaire out of the distributed 384 were valid and used for the study. The main research instrument (copies of questionnaire were validated through expert checking while Cronbach Alpha Test was used to check for its reliability. The findings of the study showed that auditory marketing strategy has significant positive relationships with the measures of customers’ experience (customer satisfaction and customer repurchase intentions). Hence the study concluded that auditory marketing strategies significantly influence customers’ experience in bar & restaurants businesses in Port Harcourt. Hence, the study recommends management of bar & restaurants applications of auditory marketing cues such as the right kind of music played, the tempo and volume of the music since it has proven to help influence the mood of the customers to relax and have a pleasant experience. Key words: Auditory marketing Strategy. Customer’s Experience. Customer Repurchase Intentions. Customer Satisfaction.