International Journal of Academic Multidisciplinary Research (IJAMR) ISSN: 2643-9670 Vol. 5 Issue 1, January - 2021, Pages: 106-111 www.ijeais.org/ijamr 106 Influence of Social Media as a Marketing Platforms for Food- related Products in the New Normal Nathaniel Nicolai B. Bermoy, Jerome Justine Jake De Guzman, Janna Lalaine De Guzman, Sofia Kaye P. Dela Vega, Lawrence Hernandez Jr., Moryne Trisha B. Ignacio, Shiela May Templado, Arabella O. Trinidad, Christopher DC. Francisco Barcelona Academy, Marilao, Bulacan, Philippines christopher.francisco004@deped.gov.ph Abstract: The principal aim of the researchers was to know the influence of social media as a marketing platform for food-related products in the new normal. To achieve this aim, the researchers used a sample size of 55 senior high school students at Barcelona Academy located in Marilao, Bulacan in the course of the school year 2020-2021. The primary data gathering tools used in the study was a standardized questionnaire adapted from “Customer Perception Towards Social Media Advertising” by Suyash Jain, Kritika Navetia, and “To Assess the Impact of Social Media Marketing on Consumer Perception” by Zulqurmain Ali, Muhammad Aqib Shabir, Mashal Rauf, and Abid Hussain. The collected data were analyzed and treated statistically through the use of descriptive-correlational study. Results revealed that social media does not significantly affect customer value in online food products. That means that consumers prefer traditional marketing strategies or advertisements. We may safely conclude that social media does not have significant effects on marketing food products online. The study recommends that firms have to be more active and engaging towards their customers, be more innovative yet informative when advertising the product but not repetitive, and listen to consumers’ feedback. Keywords—Social Media, Marketing platform, food-related products, Descriptive-correlational Study 1. INTRODUCTION The modern age has brought upon many wonders that have helped our society grow and prosper. Technology has made everything accessible and convenient for a lot of people. One of the benefits of technology is the rise of social media and how it can help with the advertising of many products, in this case, food-related ones. Amidst the COVID-19 pandemic, many were put into lockdown or quarantine, minimizing physical contact. Which led to many businesses to shut down or move to a different type of platform, like social media. In order to drive digital engagement, advertisers are enthusiastically incorporating social media into their publicity programs [1]. Growth in social media has gained the attention of many firms, which lead them to put more effort in advertising on social media platforms [2]. People around the world are largely active and linked to web 2.0 technology and social media networks. At the same time, companies begin to look at such innovations as productive mechanisms to communicate more with their clients, the researchers of this study stated significant social media's role in advertisement, digital word of mouth, customer relationship management, and the brands and success of companies [3]. As a result of this rise, companies in all sectors of the economy are driven to use these social networks to keep in contact with consumer behaviour [4]. Many food-related products have become prevalent over the course of the quarantine, some even considered in making their own business. Food advertising and food and beverage firms are increasingly advertising on youth-popular social media platforms [5]. This study aims to provide context in marketing food- related products through the use of social media, the strategies that businesses have used, and how it can influence the value of the product to the customers. This study also aims to contribute to the field of this literature and as a guide for social media marketers in creating more effective and successful social media ads. 2. RELATED WORKS As the world has become a global organization and extensive coverage of the distribution of information via social media, this has become the latest and desirable approach [6]. In order to drive digital engagement, advertisers are enthusiastically incorporating social media into their publicity programs. Social media monitoring tools that offer quantitative results, such as the number of likes, shares, comments, openings, views, followers, or clicks, are typically used to measure the efficiency of such digital engagement systems as indicators of the degree of engagement or the importance of engagement (positive or negative comments). Growth among these metrics of interaction is often thought to result from innovative advertising execution [7]. Electric word-of-mouth (eWOM), has become the new response term for consumers online. A study related to this revealed that by improving brand recognition and optimistic brand attitude, the CSR-related behaviours of customers in social media significantly impacted eWOM intention and purchase intention [8].