Proceeding ICMA-SURE – 2020 The 3rd International Conference On Multidisciplinary Approaches For Sustainable Rural Development 91 Implementation of standards, targets, and policy implementers at E-Warong KUBE Kenanga Sari in Banyumas Regency Ariesta Amanda, Thahrina Azriah, Lupita Ariantika Sari University of Nahdlatul Ulama Purwokerto Email: ariestaamanda92@gmail.com Abstract. The background of this study is the high number of poor families as the family beneficiaries (KPM) of PKH in Banyumas Regency of 92,590 people. An innovation in the form of E-Warong KUBE (Electronic Shop for Mutual Business Group), such as E-Warong KUBE “Kenanga Sari” often encounters problems in the implementation process. Therefore, a study needs to be conducted on the implementation of E-Warong KUBE “Kenanga Sari”. The objective of this study was to describe the implementation of E-Warong KUBE “Kenanga Sari”, especially in terms of policy standards and objectives and the characteristics of the implementers. This study used qualitative research method. The informants were selected using purposive sampling technique. Data collection methods used interview, observation, and documentation. The results indicated that E-Warong KUBE PKH “Kenanga Sari” has been running in accordance with its objectives. All selected family beneficiaries (KPM) have been on target. However, E-Warong had no clear standards such as implementation guideline and technical guideline. The characteristics of implementers of E-Warong can be considered good. The implementation of E-Warong has been running smoothly during the Covid-19 Pandemic. Keywords: E-Warong KUBE, PKH, implementation 1. Background State management focuses on several problems, including social welfare. All countries shall be able to meet the various needs of its citizens, especially social, economic, educational and health needs. However, meeting these needs are often difficult to realize. Currently, a large number of citizens in Indonesia were unable to meet these needs due to poverty. Poverty must be addressed seriously. The high poverty rate in Indonesia will further demonstrate the country’s inability to provide social welfare for its people. Indonesia seeks to reduce poverty rate. As a country with the fourth largest population in the world, the high number of poor people in Indonesia is inevitable. In March 2019, it has been recorded that the number of poor people in Indonesia is 25.15 million people or 9.14 percent of total population. Nevertheless, this number is smaller than the number of poor people in 2018 of around 25.67 million people or 9.66 percent [1]. brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by JOS - UNSOED (Jurnal Online Soedirman - Universitas Jenderal Soedirman)