Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=csos20 Social Semiotics ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/csos20 Women and fitness on Weibo: the neoliberalism solution to the obligations of Confucianism Gwen Bouvier & Ariel Chen To cite this article: Gwen Bouvier & Ariel Chen (2021) Women and fitness on Weibo: the neoliberalism solution to the obligations of Confucianism, Social Semiotics, 31:3, 440-465, DOI: 10.1080/10350330.2021.1930849 To link to this article: https://doi.org/10.1080/10350330.2021.1930849 Published online: 14 Jun 2021. Submit your article to this journal Article views: 29 View related articles View Crossmark data