52 Copyright © 2020, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 3 DOI: 10.4018/978-1-5225-9624-0.ch003 ABSTRACT In an increasingly competitive business world, the “time to market” of products has become a key factor for business success. There are diferent techniques that anticipate design mistakes and launch prod- ucts on the market in less time. Among the most used methodologies in the design and defnition of the requirements, quality function deployment (QFD) and design for Six Sigma (DFSS) can be used. In the prototyping phase, it is possible to address the emerging technology of additive manufacturing. Today, three-dimensional printing is already used as a rapid prototyping technique. However, the real challenge that industry is facing is the use of these machineries for large-scale production of parts, now possible with new HP multi-fusion. The aim of this article is to study the entire product development process taking advantage of the most modern models and technologies for the fnal realization of a case study that involves the design and prototyping of an innovative multifunctional fan (lamp, aroma difuser and Design for Additive Manufacturing and Advanced Development Methods Applied to an Innovative Multifunctional Fan Leonardo Frizziero Alma Mater Studiorum University of Bologna, Italy Giampiero Donnici https://orcid.org/0000-0002-6666-1309 Alma Mater Studiorum University of Bologna, Italy Alfredo Liverani Alma Mater Studiorum University of Bologna, Italy Karim Dhaimini https://orcid.org/0000-0003-2981-1168 Alma Mater Studiorum University of Bologna, Italy