Global Regional Review (GRR) URL: http://dx.doi.org/10.31703/grr.2019(IV-IV).42 Educational Programs on Children Television: A Content Analysis Vol. IV, No. IV (Fall 2019) | Page: 388 ‒ 397 | DOI: 10.31703/grr.2019(IV-IV).42 p- ISSN: 2616-955X | e-ISSN: 2663-7030 | ISSN-L: 2616-955X Huma Khan * Sajjad Ahmad Paracha † This research study is about children's educational TV programs broadcasted by Top 10 International children entertainment TV channels. The researcher has adopted a content analysis method to analyze the number of educational TV programs broadcasted, their themes and genres. What kind of message these educational programs deliver, for which specific age group they were designed. The data was collected from educational television research organizations.TV has a vital place in children’s life. They consume a share of their leisure time in front of the television. This research study proved that watching educational programs in childhood improved their academic performance and it has a positive effect on their learning behavior, cognition, and socialization skill, emotional and intellectual development. Key Words: Educational TV, School Readiness, Academic Performance, Language, Math, Science, Cognitive Development, Emotional, Intellectual Introduction The traditional concept of education and learning was associated with schooling and instructor. Educational TV programs only considered those that were dedicated to the improvement of children’s performance in school. The educational TV programs impart the concept of reading, numbers and scientific information and social skills. The entertainment-based dramatic script of children TV programs stimulate motivation and fulfill the emotional needs of the children. The children's TV educational programs improve the psychological, emotional and cognitive needs of the children. Children TV programs provide entertainment, form playful humoristic pleasure, create a formative attitude of happiness and strength for multi-dimensional growth of the children in this world Children TV entertainment programs boost emotional and behavioral development that remains neglected in family and school. TV is an instrument that is being used for formal and informal education. Educational TV functions as a supportive and reinforcement tool to support formal education. The role of educational TV is comprehensive in informal education. The researchers admitted the importance of television to deliver information, skills, ideas, and attitudes. TV is a mediator to increase economic, social development and cultural activity. TV creates awareness by informing them about their environment, rights, duties, and privilege. It educates about etiquette, language skills, leisure pursuits, social skills, and religious doctrines. The role of TV is multidimensional and immeasurable. The role of TV can be enhanced, how the planners are serious and resolute to use television.TV can improve social life, quality of education and reduces dependency on formal teaching (Naveed, 2020). According to Children TV Act 1990, the children are spending more than 3 hours in front of the television. The CTV defines that core programming should be intended to aid the educational and information need of children 16 years old and under, with the child’s academic, intellectual, community and emotive needs. According to CTA, the broadcaster must air a minimum of three hours of instructive and informational programs each week and core programming. The abiding of FCC laws was mandatory for the renewal of a TV License. * PhD Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan. † Associate professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan. Email: drparacha_mediastudies@iub.edu.pk Abstract