6 Proceeding of The International Conference on Science and Advanced Technology (ICSAT) ISBN: 978-623-7496-62-5 Vol.10. Issue 1, 2021 Culture and Structure of Higher Education in the Industrial Revolution 4.0: A Conceptual Framework Muhammad Azis & Fajriani Azis Makassar State University, Indonesia Email: muhazis@unm.ac.id Abstract. This study aims to increase understanding in relation to managing culture effectively in public sector organizations and also to provide lessons from the initiatives implemented to date in the public and private sectors. The importance of managing and manipulating culture in public sector organizations cannot be underestimated in terms of its impact on the modernization agenda. Developing appropriate measures to address cultural issues in organizations in terms of improving organizational capabilities and performance is discussed in the early chapters of this study. While the implications of such an approach are broad, fundamentally the key to effective culture management is leadership. Leadership must be committed to managing culture in terms of developing and maintaining organizational performance, while managers throughout the organization are responsible for its effective development. Keywords: organizational culture, effectiveness, higher education, Indonesia INTRODUCTION Much remains to be done to address the clear gap between the impact of cultural issues and the approach adopted by managers, an approach that is quite fundamental in many public sector organizations. The organizations cited for this study provide useful examples of how organizations can effectively manage organizational culture as an integral part of organizational strategy. The decision-making process in an organization is one of the important topics discussed by various researchers, writers and observers of education in the field of organizational culture. The decision-making process in an organization reflects the culture and characteristics of an organization. A healthy organization is very much determined by one of its decision-making processes, especially organizations that are in the current era of the industrial revolution. Decision making is an activity related to the process of determining a choice among the many challenges and choices 1. This means that decision making means the process of selecting the best alternative from the various options available. Furthermore, several researchers from Brazil, Marchisotti and Almeida (2018) explained that the decision-making process is the culmination of an important process in an organizational