International Journal of Research in Social Sciences Vol. 9 Issue 5, May 2019, ISSN: 2249-2496 Impact Factor: 7.081 Journal Homepage: http://www.ijmra.us , Email: editorijmie@gmail.com Double-Blind Peer Reviewed Refereed Open Access International Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell‟s Directories of Publishing Opportunities, U.S.A 139 International Journal of Research in Social Sciences http://www.ijmra.us , Email: editorijmie@gmail.com PORTRAYAL OF WOMEN ON TV: INCEPTION OF CHANGE Ms. Dhara K Tiwari * Mr. Pradyumansinh Y Raj ** Abstract Women, television, fiction, non-fiction, advertisement, news channel, government campaigns. Media plays a pivotal role in spreading information, bringing social awareness and transforming current cultural aspects of a nation. Women play a crucial role in building and moulding of a nation's destiny. Media has always been accused and criticised for stereotyping, objectifying and discrimination against women. This paper aims to bring to light the positive change in the representation of the women in last 5 years with emphasis on TV as a media. There is a subtle yet noticeable shift in how women are portrayed on TV. With examples, it has been shown how recent TV shows, news channels, advertisements and government campaigns on TV contribute to inspire confidence and self-respect in a woman as well as reflect the progressive changes happening in the real society. Keywords: Women; Television; Fiction; Non-fiction; Advertisement. * Student, MA-ELT, Faculty of Arts, Parul University, Vadodara, Gujarat, India ** I/C Dean, Fac Faculty of Arts and Director, Career Development Cell, Parul University, Vadodara, Gujarat, India