BASIQ INTERNATIONAL CONFERENCE 346 Internet of Things (IoT) and Sustainability Mihai Ioan Rosca 1 , Cristina Nicolae 2 , Emanuel Sanda 3 and Angela Madan 4 1)2)3)4) The Bucharest University of Economic Studies, Bucharest, Romania. E-mail: mihai.rosca@mk.ase.ro; E-mail: nicolaeandreea20@stud.ase.ro; E-mail: sandaemanuel20@stud.ase.ro; E-mail: angela.madan@mk.ase.ro Please cite this paper as: Rosca, M.I., Nicolae, C., Sanda, E. and Madan, A., 2021. Internet of Things (IoT) and Sustainability. In: R. Pamfilie, V. Dinu, L. Tăchiciu, D. Pleșea, C. Vasiliu eds. 2021. 7th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Foggia, Italy, 3-5 June 2021. Bucharest: ASE, pp. 346-352 DOI: 10.24818/BASIQ/2021/07/044 Abstract Internet of Things (IoT) technologies have started to impact society as a whole and have become a key enabler for sustainable development. The purpose of this paper is to examine the connection between IoT and sustainability providing a critical reflection on current literature. The research methodology consists of a literature review in the research field of IoT technologies and their beneficial impact in various sectors, such as sustainable urban development or farming. The aim is to provide an in-depth, detailed analysis on the various ways in which IoT can help with current global environmental issues and achieve sustainable development. The paper highlights the importance of IoT technologies in protecting the environment and emphasizes the need for all stakeholders to adapt such technologies nowadays and in the future. The main value of the current paper is to help enrich the literature on IoT technologies, sustainable development, and environmental protection. The Internet of Things (IoT) is believed to be one of the enabling paradigms of sustainable digital transformation and environmental protection (Salam, 2019). IoT is emerging as a powerful enabler in many application domains, such as water and energy management, environmental monitoring, health, smart cities, smart industry and supply chain management. This paper contributes to academic literature and business by revealing a possible link between sustainability and Internet of Things. This subject sparks interest among both marketers and researchers. Keywords: Internet of Things (IoT), sustainability, sustainable development, technology, environment. DOI: 10.24818/BASIQ/2021/07/044 Introduction Since the beginning of the 21st century scientists have been sounding the alarm on the environmental crisis we are facing. Changes are needed in the behaviors that have brought us here: spewing unprecedented greenhouse emissions into the atmosphere, the overexploitation of Earth’s limited resources, and the continuous destruction of the environment and natural world. In addition, the COVID-19 pandemic, post-Brexit challenges, and the changes in corporate social responsibility have highlighted the importance of putting sustainable development at the core of current and future progress and growth (UN, 2015). Some of the most serious environmental concerns include but are not limited to climate change, biodiversity loss, and the looming water crisis. Nowadays, countries and governments across the world are working to develop sustainable solutions and plans. Internet of Things (IoT) applications can bring benefits to the environment (Maheswar and Kanagachidambaresan, 2020; Araral, 2020). The beneficial relationship between IoT and sustainability has been studied lately (Laine, 2014; López-Vargas, et al., 2020). The current article covers the impact of IoT on sustainable urban development and smart cities, as well as resource preservation and smart farming. These concepts have evolved a lot recently, becoming part of modern society, not only as global priorities, but also as business opportunities. Through reflection and analysis, the research seeks to explore and clarify what are the real implications of IoT technologies on these sectors. Due to the increased global interest in modern technology, the link between sustainability and IoT has become a