How to Cite: Subagyo, S., Dharma, B. A., Basuki, A., Susanto, H., & Gunawan, A. (2022). Integrated innovation of East Java digital village based on collaboration of regional potential and local market evolution supply chain. International Journal of Health Sciences, 6(S6), 10289– 10297. https://doi.org/10.53730/ijhs.v6nS6.12719 International Journal of Health Sciences ISSN 2550-6978 E-ISSN 2550-696X © 2022. Manuscript submitted: 9 May 2022, Manuscript revised: 18 July 2022, Accepted for publication: 27 August 2022 10289 Integrated innovation of East Java digital village based on collaboration of regional potential and local market evolution supply chain Subagyo Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia *Corresponding author email: subagyo.fe@um.ac.id Buyung Adi Dharma Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia Email: buyung.adi.fe@um.ac.id Andi Basuki Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia Email: andi.basuki.fe@um.ac.id Hendra Susanto Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia Email: hendrabio@um.ac.id Ari Gunawan Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia Email: arigunawan96@gmail.com Abstract---Development in Indonesia is inevitable from the residual problems of development in rural areas. However, the various solutions that have been carried out still have various shortcomings, this is due to the lack of integration of the technology used to map the potential of the village and its realization, as well as the lack of use of technology in terms of optimizing the potential of the village owned. This study aims to clearly map the natural potential of the village and form the best supply chain flow to be able to deliver product processing results from mapping and processing results through