Academy of Strategic Management Journal Volume 20, Special Issue 2, 2021 Marketing Management and Strategic Planning 1 1939-6104-20-S2-111 THE RELEVANCE BETWEEN PATIENTS’ SATISFACTION AND THE LEVEL OF SERVICE IN THE JORDANIAN HOSPITALS Marwan M. Shammot, King Saud University ABSTRACT This investigation intended to gauge the effect of health service quality on patient's satisfaction in the hospitals of public and private areas in Jordan. To accomplish the point of this examination an irregular example of inpatients was picked to lead this investigation inside. The example comprised of 450 inpatients. To decide the effect of health service quality on patient's satisfaction the analyst utilized an extraordinary measure called "SERVPERF" which was planned exceptionally to gauge the quality of service in various Service areas the substance legitimacy of the measure directed by panel judges and all through the numerous utilization of this measure throughout the time. The dependability of the measure processed utilizing Cronbach alpha and the outcome demonstrated that the inward consistency of the measure was 90%. The result revealed that there is an Effect for the health service quality on patient's satisfaction, also there is a critical measurable distinction of the effect of health service quality on patient's satisfaction between hospitals of public and private area notwithstanding that the responsiveness reduction of health service quality has the most minimal mean out of other service quality decreases openly and private areas. This study finds out many recommendations that the hospital's administration in both public and private sector should to raise up the employee's qualifications to ward assimilation of the patients need and wants such as to tell them exactly when service will be performed, and to submit prompt service for the patients, and the employees should have the willing to help patients while the hospital's administrations should put mechanisms to keep in touch with patients after discharge to hear from them about their Hospitals service and the extent of their satisfactions because the patients after discharge feet freely to say and criticize. Keywords: Patients’ Satisfaction, Health Care, Hospitals, Level of Services INTRODUCTION The health area in Jordan portrayed by giving quality and productivity health services which made him an unmistakable territorial clinical focus (Abu-Rumman, 2021). There is a solid direction in clinical establishments to build up a game plan for the use of the quality idea, with the quantity of non-Jordanian patients treated with in Jordanian hospitals around 250,000 patients for 2008 where Jordan was positioned first among the Middle Easterner Worldwide in helpful the travel industry, where patients get a health service that meets the assumptions for the good service. The quality of health service and coherence to give accommodation to the patient are significant components of quality of service influencing the level of satisfaction among patients, which influences understanding patterns towards these foundations hence we find that Groonroos made the psychological picture of the customer one of the segments of quality of service (Groonroos, 2001) with a brisk look at the truth of the health services in Jordan, Jordan's populace arrived at 5.350.000 occupants, of whom 82% live in urban communities and the rest in rustic and desert territories, 38% of the complete populace moved in the capital Amman, as 73%