Research article
A model for measuring the environmental sustainability of events
Antonio Boggia, Gianluca Massei, Luisa Paolotti
*
, Lucia Rocchi, Federico Schiavi
Department of Agricultural, Food and Environmental Sciences, University of Perugia, Borgo XX Giugno, 74 06121 Perugia Italy
article info
Article history:
Received 11 May 2017
Received in revised form
14 October 2017
Accepted 22 November 2017
Keywords:
Assessment tools
Environmental impact assessments
Environmental management
Green consumers
Indicators
abstract
Like all human activities, events can generate significant pressures on environmental resources, unless
they are well-managed and monitored. Therefore, it is becoming more and more important to develop
models that can measure their environmental sustainability. Although increasing attention is being paid
to this sector, there is currently no standard protocol or method to assess the eco-sustainability of events.
This article presents an innovative assessment procedure to measure the environmental sustainability of
events. It is based on several indicators, combined by means of a multi-criteria approach and aggregated
into a final index, which we called METER (Measuring Events Through Environmental Research). The
METER index uses nine major operational categories, divided in sub-categories and detailed items, which
cover all the main aspects concerning environmental sustainability of an event and are evaluated for all
its phases, i.e. planning, organisation, implementation, post event. The index is fairly analytical, and is
thus able to represent the numerous aspects to be taken into consideration in the environmental
assessment of an event. At the same time, it is simple to apply and user-friendly, thanks to its graphics
and effective communication of the web platform within it is implemented. Moreover, METER is based
on a participatory approach using the bottom-up model and on the principle of subsidiarity. All official
international documents regarding sustainable development now require subsidiarity. However, it is not
being currently applied as part of any certification or with any evaluation tool. Therefore, although the
index is still a prototype, it represents an innovation in the field of environmental management. A simple
exemplary case is presented, about a European Spring School held at University of Perugia (Italy) in 2014,
in which the application of METER showed a sustainability assessment score of 638 points out of 1000,
with an excellent management of waste, catering, internal travel and participation aspects.
© 2017 Elsevier Ltd. All rights reserved.
1. Introduction
Consumer demand for sustainable products and services has
increased in recent years (OECD, 2008; Nidumolu et al., 2009). This
is due to an increased awareness of the irreversible phenomena
caused by the current pattern of consumption and production.
These include climate change, deforestation and loss of biodiver-
sity, to name but a few (Vitousek et al., 1997; McMichael, 2013;
Maia de Souza et al., 2013; Galli et al., 2014). In this context, envi-
ronmental certification systems have expanded encompassing
numerous economic sectors, including event organisation. An
important milestone for this sector was the guide published by the
United Nations Environment Programme (UNEP et al., 2009), the
“Green Meeting Guide - Roll out the Green Carpet for your Partic-
ipants”. This was drawn up to assist event organisers and host
locations in implementing environmentally sound events. The
guide, intended for small and medium events (up to 200 partici-
pants), can be applied by all organisations, especially those within
the United Nations system. A few international standards for
environmental certification are available for the event sector: the
international ISO 20121, the American Society for Testing and Ma-
terials (ASTM) Standards for Green Meetings and the Global
Reporting Initiative-Event Organisers Sector Supplement (GRI-
EOSS).
The ISO 20121 Event Sustainability Management (2012) defines
a sustainable management system for events leading to environ-
mental certification. Several international events have used this
certification, including the 2012 London Olympic Games, the
Danish EU Presidency, the 2014 French Open and EXPO Milan 2015.
ASTM Standards for Green Meetings are a number of direct Amer-
ican standards for the Manager Meeting Incentive Congress &
Event (MICE) sector, developed for business travel. The GRI pro-
vides sector guidance for event organisers, enabling them to
measure and report their sustainability performance. The Event
* Corresponding author.
E-mail address: luisa.paolotti@gmail.com (L. Paolotti).
Contents lists available at ScienceDirect
Journal of Environmental Management
journal homepage: www.elsevier.com/locate/jenvman
https://doi.org/10.1016/j.jenvman.2017.11.057
0301-4797/© 2017 Elsevier Ltd. All rights reserved.
Journal of Environmental Management 206 (2018) 836e845