Available Online at www.e-iph.co.uk Indexed in Clarivate Analytics WoS, and ScienceOPEN ASLI QoL 2022 AicQoL2022Penang https://www.amerabra.org 10 th AMER International Conference on Quality of Life Shangri-la Rasa Sayang, Malaysia, 16-17 Mar 2022 eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC- ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i19.3247 385 Employees’ Self-Worth: Psychological and sociological factors influencing job satisfaction Norhayati Mat Yusoff 1 , Nur ‘Aziemah Norhamdani 2 , Rosmaliza Muhammad 2 , Agus Sudono 3 1 Department of Foodservice Management , 2 Department of Culinary Arts & Gastronomy, Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus, 43200 Selangor, Malaysia. 3 Catering Industry Management Program and Tourism Department, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudhi No 229 Bandung, Indonesia. norhayati.my@uitm.edu.my, nuraziemahlee@gmail.com, rosmaliza35@uitm.edu.my, sudono@upi.edu Tel: +6012-3442042 Abstract This study aimed to examine whether individual self-worth influences job satisfaction through the mediating role of employee engagement at Kedai Ayamas, a convenience food store chain. Data were collected from 120 employees from Kedai Ayamas outlets throughout Malaysia. Questionnaires were developed and distributed via Google form link through emails. Perceived organizational support outperformed self-worth and value congruence in enhancing employee engagement and job satisfaction in convenience stores. Moreover, perceived organizational support makes employees feel accountable for the organization and helps it achieve its goals. The findings assist managers understand how employee engagement affects job satisfaction and view their personal traits. Keywords: Convenience stores, employees’ self-worth, sociological factors, job satisfaction eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC- ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i19.3247 1.0 Introduction The growth of the foodservice and retailing industry globally and locally shows how this industry is essential to meet customers’ demands. The penetration of modern grocery retail in Malaysia has also risen. Modern retail outlets are replacing Malaysia’s traditional unorganized retail outlets for better wealth and lifestyle by focusing on quality goods and services and a more conducive retail environment. Besides, the growth of convenience stores has also played a vital role in the sales increment of food and beverages. Thus, convenience stores are acknowledged as essential in satisfying the customers’ needs. In order to satisfy customers’ needs and demands optimally, organizations need productive employees capable of achieving organizational goals. Employees will be productive if they are satisfied with their jobs and working environment. Job satisfaction is the significant outcome of numerous factors that play an essential role in the employment environment. Self-worth, value congruence, perceived organizational support, and employee engagement is believed to influence job satisfaction at convenience stores. Employee satisfaction and value of self-worth individuals at work are crucial at any organizational level. Self-worth comes naturally to humans in terms of mind and inner self at work (Cherry, 2017). Chen (2017) asserted that highly perceived organizational support positively correlates with employees’ proactive behaviors at work. Nevertheless, Noori (2018) affirmed that job satisfaction relies on variables such