How does visual merchandising affect consumer affective response? An intimate apparel experience Article in European Journal of Marketing · February 2012 DOI: 10.1108/03090561211189266 CITATIONS 52 READS 6,229 3 authors: Some of the authors of this publication are also working on these related projects: Clubfoot assessment and intervention View project Functional Intimate Apparel for Adolescents with early scoliosis View project Derry Law The Hong Kong Polytechnic University 12 PUBLICATIONS 88 CITATIONS SEE PROFILE Joanne Yip The Hong Kong Polytechnic University 97 PUBLICATIONS 1,043 CITATIONS SEE PROFILE Christina W.Y. Wong The Hong Kong Polytechnic University 97 PUBLICATIONS 2,577 CITATIONS SEE PROFILE All content following this page was uploaded by Joanne Yip on 27 May 2014. The user has requested enhancement of the downloaded file.