Int. J. Business Forecasting and Marketing Intelligence, Vol. 2, No. 3, 2016 233 Copyright © 2016 Inderscience Enterprises Ltd. The effect of cause-related marketing on the consumer purchase intention: focusing on the meditating variables (studied on clients of Ghalamchi educational services) Ali Asghar Rashid* Department of Business Management, Faculty of Management and Accounting, Farabi College, University of Tehran, Tehran, Iran Email: aliasghar.rashid@yahoo.com *Corresponding author Ali Hamidizade Department of Public Management, Faculty of Management and Accounting, Farabi College, University of Tehran, Tehran, Iran Email: hamidizadeh@ut.ac.ir Mohamad Rahim Esfidani Department of Business Management, Faculty of Management and Accounting, Farabi College, University of Tehran, Tehran, Iran Email: esfidani@ut.ac.ir Hasan Zaree Matin Department of Public Management, Faculty of Management and Accounting, Farabi Campus, University of Tehran, Tehran, Iran Email: matin@ut.ac.ir Abstract: The main purpose of this research is to study the effect of cause- related marketing on the consumer purchase intention. In this regard, cause- related marketing, moral pleasure, brand attraction, company–consumer