International Conference on Islam, Law, and Society (INCOILS) 2021 Confrerence Proceedings Vol.1 No.1 (2021), pp.201-210 Article Semiotic Analysis of Cultural Contents in Raya and the Last Dragon Movie Susanto 1 & Ayoela Inggir WİYANTİ 2 1 Universitas Malang Indonesia, 2 UIN Sayyid Ali Rahmatullah Tulungagung Indonesia ABSTRACT: A movie is a famous kind of mass media that conveys messages, information, and education. The portrayal of a movie might generate a new paradigm, which will have an indirect effect on the viewers’ mindset. “Raya and the Last Dragon” is a Walt Disney Animation Studios animated movie that represents South East Asia culture. The study aims to find out the cultural contents and to describe the denotations, connotations, and myths meanings of each cultural content reflected in “Raya and the Last Dragon” movie. The type of this research is qualitative descriptive research, namely research that presents a detailed description of the cultural contents of Raya and the Last Dragon movie. The theory used by researchers to examine the content of the movie is semiotic by Roland Barthes. Based on the research that has been done by the researcher, it was found two kinds of cultural content, namely 65 cultural items and 12 cultural practice. The cultural content is represented both verbally and visually. From those cultural contents, it brings out the elements of beliefs, practices, and behaviors such as the people’s hospitality in the movie. The combined power of ethnic, linguistic, and culturally varied mixing sets the framework for a highly distinct culture that both can survive and confront successfully. Key words: Semiotic, Cultural Contents, Raya and the Last Dragon Movie To cite this article: Susanto, and Ayoela inggir WİYANTİ, ‘Semiotic Analysis of Cultural Contents in Raya and the Last Dragon Movie’, in International Conference on Islam, Law, and Society (INCOILS), 2021, pp. 201–210 INTRODUCTION Nowadays, a movie seems to be the most sophisticated and impactful art form globally. A movie is a unique art form that has a tremendous impact on its audience since it combines art, music, writing, drama, and technology, it becomes entertaining to watch. It may help us better understand our lives, the lives of others around us, and even the workings of our society and culture. 1 Many nations implemented social 1 Niatur Rahmah, Thesis: “Semiotic Signs in Walt Disney’s Selected Movie Posters in 2018”, (Jambi: State Islamic University Sultan Thaha Saifuddin, 2019), p.2