1738 Full Terms & Conditions of access and use can be found at http://hrmars.com/index.php/pages/detail/publication-ethics z Social Customer Relationship Management Practices And Organizational Performance In Public Sector: An Exploratory Study Rajamanal Letchumannan, Rosmiza Bidin, Jusang Bolong and Mohd Nizam Osman To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v12-i5/13881 DOI:10.6007/IJARBSS/v12-i5/13881 Received: 12 March 2022, Revised: 16 April 2022, Accepted: 29 April 2022 Published Online: 19 May 2022 In-Text Citation: (Letchumannan et al., 2022) To Cite this Article: Letchumannan, R., Bidin, R., Bolong, J., and Osman, M. N. (2022). Social Customer Relationship Management Practices And Organizational Performance In Public Sector: An Exploratory Study. International Journal of Academic Research in Business and Social Sciences. 12(5), 1738 – 1758 Copyright: © 2022 The Author(s) Published by Human Resource Management Academic Research Society (www.hrmars.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non0-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 12, No. 5, 2022, Pg. 1738 – 1758 http://hrmars.com/index.php/pages/detail/IJARBSS JOURNAL HOMEPAGE