International Sustainable Competitiveness Advantage 2021 697 The Effect of Motivation, Price and Perceived Quality on Consumer Purchase Decisions of Lenovo Laptops in The Covid-19 Pandemic Era in Purwokerto Saraswati Dewi 1 , Wiwiek R. Adawiyah 2 , Nur Choirul Afif 3 1 Universitas Jendral Soedirman, dewi3saraswati@gmail.com, Indonesia 2 Universitas Jendral Soedirman,wiwiekra@gmail.com, Indonesia 3 Universitas Jendral Soedirman,nur.choirul.afif@gmail.com, Indonesia *Saraswati Dewi ABSTRACT The COVID-19 pandemic era has changed the lifestyle of consumers, both in education consumption activities, dealing with other people, shopping and other activities. The solution used by consumers is to reduce physical contact to avoid the spread of the virus. According to data from the BPS Banyumas district in 2020, this has an impact on the number of purchases of technology goods, especially Lenovo laptops by 33.67% of the five laptop products that dominate sales. This study aimed to determine the effect of motivation, price and perceived quality on consumer purchase decisions of lenovo laptops in the covid-19 pandemic era in purwokerto area. This type of research is quantitative research. The sample in this study was 100 respondents who were taken by incidental sampling technique. The data analysis technique used multiple linear regression analysis. The test results show that motivation, price and perceived quality have a positive and significant impact on consumer purchasing decisions for Lenovo Laptops in Purwokerto. The most influential factor on consumer purchasing decisions for Lenovo Laptops in Purwokerto is perceived quality. Keywords: consumer purchasing decisions; consumer motivation; price; perceived quality. 1. Introduction The Covid-19 pandemic has had an impact on changing people's lifestyles. The emergence of the work from home trend is used as the right choice to break the chain of transmission of Covid-19. In this era, the existence of computers is very important. The function of the computer is no longer only as document storage but has shifted its function as a communication and business tool (Carrol and Coboy, 2020), teaching and learning (Mishra et. al, 2020) and other activities (the Smeru survey). According to BPS Banyumas regency data in 2020 as many as 33.67% of the highest laptop comodity sales is occupied by the Lenovo brand. The high sales figures for Lenovo laptops are certainly a concern for manufacturers and competitors with similar outputs. Factors that influence consumer purchasing decisions will benefit the company in making further policies (Hooley, at. al, 2004). When consumers will decide on their consumer goods, they will consider several factors related