MANAGING INTELLECTUAL CAPITAL FOR A SUSTAINED COMPETITIVE ADVANTAGE IN THE IRISH TOURISM INDUSTRY. Catherine Gannon. Waterford Institute of Technology (WIT), Cork Road, Waterford. cgannon@wit.ie Dr. Patrick Lynch. Waterford Institute of Technology (WIT), Cork Road, Waterford. plynch@wit.ie Dr. Denis Harrington Waterford Institute of Technology (WIT), Cork Road, Waterford. dharrington@wit.ie