Int. J. Business and Globalisation, Vol. X, No. Y, xxxx 1 Copyright © 20XX Inderscience Enterprises Ltd. Factors affecting the selling price of luxury apartments in Vietnam: a quantitative analysis Nguyen Minh Ngoc Ho Chi Minh City University of Finance – Marketing, 778, Nguyen Kiem, Phu Nhuan District, Ho Chi Minh City, Vietnam Email: nmmgoc@ufm.edu.vn Nguyen Hoang Tien* Ho Chi Minh City University of Food Industry, 140 Le Trong Tan, Tan Phu District, Ho Chi Minh City, Vietnam Email: tiennh@hufi.edu.vn *Corresponding author Le Doan Minh Duc University of Economics Ho Chi Minh City, 59C, Nguyen Dinh Chieu, District 3, Ho Chi Minh City, Vietnam Email: ducldm@ueh.edu.vn Vu Minh Hieu Van Lang University, 69/68 Dang Thuy Tram, Binh Thanh District, Ho Chi Minh City, Vietnam Email: hieu.vm@vlu.edu.vn Abstract: The article analyses factors affecting the selling price of high-end apartments in Vietnam. The foreign and domestic literature review shows that the theoretical framework indicates four main factors impacting selling price in the real estate market: physical features, location and position, surrounding environment, and quality of management and maintenance services. Empirical research conducted in this paper pointed to the need to consider two additional factors: characteristics of the customer segment and characteristics of the real estate investor. The results of analysis led to a conclusion that all the six above mentioned factors have a different but positive relationship with the selling price of a high-end apartment. Finally, the article proposed some suggestions for managers on how to optimise the selling price to gain maximal profit in this very lucrative segment of the market. Keywords: high-end apartment; property market; real estate valuation; Vietnam. Reference to this paper should be made as follows: Ngoc, N.M., Tien, N.H., Duc, L.D.M. and Hieu, V.M. (xxxx) ‘Factors affecting the selling price of luxury apartments in Vietnam: a quantitative analysis’, Int. J. Business and Globalisation, Vol. X, No. Y, pp.xxx–xxx.