How to Cite: Mas’ud, R., Ibnu, L. R., Azizurrohman, M., Aminy, M. M., Suhirman, G., & Yusup, M. (2022). E-Channel strategy of Bank NTB Syariah in improving service productivity during the COVID-19 pandemic. International Journal of Health Sciences, 6(S6), 797–816. https://doi.org/10.53730/ijhs.v6nS6.10485 International Journal of Health Sciences ISSN 2550-6978 E-ISSN 2550-696X © 2022. Manuscript submitted: : 7 April 2022, Manuscript revised: 20 June 2022, Accepted for publication: 2 July 2022 797 E-Channel strategy of Bank NTB Syariah in improving service productivity during the COVID-19 pandemic Riduan Mas’ud Universitas Islam Negeri Mataram, Mataram, Indonesia *Corresponding author email: riduanmasud@uinmataram.ac.id Lalu Ibnu R. Bank NTB Syariah, Mataram, Indonesia Muhammad Azizurrohman Akademi Pariwisata Mataram, Mataram, Indonesia Muhammad Muhajir Aminy Universitas Islam Negeri Mataram, Mataram, Indonesia Gatot Suhirman Universitas Islam Negeri Mataram, Mataram, Indonesia Muhamad Yusup Universitas Islam Negeri Mataram, Mataram, Indonesia Abstract---This study aims to analyze the implementation of the E- Channel strategy in Bank NTB Syariah. The primary focus is elaboration, performance, and impact of E-Channel strategy in Bank NTB Syariah in improving service productivity during the COVID-19 pandemic. The basis of primary data is obtained from Bank NTB Syariah's main office, including Directors, General Managers of related divisions, and expert staff. The results showed that the E-Channel strategy implemented by Bank NTB Syariah in improving service productivity during the COVID-19 pandemic was a catalyst for implementing its E-Channel systems, such as adding office networks and building Main Offices, machines, features, booths, and ATM stickers based on the corporate branding. In terms of digital services, Bank NTB Syariah increased Electronic Data Capture (EDC) machines, Laku Pandai services, perfecting m-banking, and partnerships with other digital payments and the Quick Response Code Indonesian Standard (QRIS). The implementation of this E- Channel strategy has a significant impact on the productivity of Bank