The impact of total quality service (TQS)
on healthcare and patient satisfaction: An
empirical study of Turkish private and
public hospitals
Ismail Bakan, Tuba Buyukbese
*
and Burcu Ersahan
Faculty of Economic and Administrative Sciences, Kahramanmaras Sutcu Imam University,
Kahramanmaras, Turkey
SUMMARY
This paper attempts to measure patients’ perceptions of the quality of services in public and pri-
vate healthcare centers in Turkey. The main aim was to examine the impact of the dimensions of
patient-perceived total quality service (TQS) on patients’ satisfaction. The research framework
and hypotheses are derived from a literature review of service quality and quality in the healthcare
industry. The research data were collected through questionnaires and then statistically analyzed
using descriptive statistics, Pearson product moment correlation and linear regression. The results
suggest that service quality perceptions positively influence patient satisfaction with overall
hospital care (SOHC). The most important factors identified in the regression model regarding
patient SOHC are the quality of the hospital’s social responsibility, administrative processes
and overall experience of medical care received. These factors explain 74% of the variance
in SOHC. The findings of the study can be used to improve TQS in both private and public
hospitals. Copyright © 2013 John Wiley & Sons, Ltd.
KEY WORDS: patient-perceived healthcare quality; patient satisfaction
INTRODUCTION
According to the World Health Organization, the goals for healthcare systems are good
health, responsiveness to the expectations of the population and fair financial contribu-
tion. As a provider of healthcare, hospitals must ensure qualified, efficient, acceptable
and equal service for their consumers. Patients are the most important consumers of hos-
pital services. In a competitive environment, patient perception of healthcare service
quality is the essential factor when choosing a hospital. Because of increasing living stan-
dards and higher expectations, healthcare services must provide continually higher stan-
dards of medical care for their consumers. Hospitals want to attract not only local patients
but also people from abroad. In this context, Turkey has become a choice destination for
*Correspondence to: T. Buyukbese, Faculty of Economic and Administrative Sciences, Kahramanmaras
Sutcu Imam University, Avsar Campus, 46100, Kahramanmaras, Turkey.
E-mail: tbuyukbese@yahoo.com
Copyright © 2013 John Wiley & Sons, Ltd.
THE INTERNATIONAL JOURNAL OF HEALTH PLANNING AND MANAGEMENT
Int J Health Plann Mgmt 2014; 29: 292–315.
Published online 12 March 2013 in Wiley Online Library
(wileyonlinelibrary.com) DOI: 10.1002/hpm.2169