International Journal of Academic Research in Business and Social Sciences Vol. 1 1 , No. 10, 2021, E-ISSN: 2 2 2 2-6990 © 2021 HRMARS Full Terms & Conditions of access and use can be found at http://hrmars.com/index.php/pages/detail/publication-ethics Muslim Consumer Purchase Decisions Based on Persuasion in Advertisement Rosmawati Mohamad Rasit, Azimah Misrom, Siti Jamiaah Abd Jalil, Dewi Angggrayni To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v11-i10/10053 DOI:10.6007/IJARBSS/v11-i10/10053 Received: 09 August 2021, Revised: 04 September 2021, Accepted: 27 September 2021 Published Online: 15 October 2021 In-Text Citation: (Rasit et al., 2021) To Cite this Article: Rasit, R. M., Misrom, A., Jalil, S. J. A., & Angggrayni, D. (2021). Muslim Consumer Purchase Decisions Based on Persuasion in Advertisement. International Journal of Academic Research in Business and Social Sciences, 11(10), 583–593. Copyright: © 2021 The Author(s) Published by Human Resource Management Academic Research Society (www.hrmars.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 11, No. 10, 2021, Pg. 583 – 593 http://hrmars.com/index.php/pages/detail/IJARBSS JOURNAL HOMEPAGE