87 КЛРНО- ИСОРИЕСКО НАСЛЕДСВО: OПАЗВАНЕ, ПРЕДСАВНЕ, ДИГИАЛИЗАИ ОМ 6, БРОЙ 2 (9)/ 2020 CULTURAL AND HISTORICAL HERITAGE: PRESERVATION, PRESENTATION, DIGITIZATION VOLUME 6, ISSUE 2 (9)/ 2020 PERCEPTION AND ACTION IN ONE. IMPACT OF INTERACTIVE ART WORKS ON THE OBSERVER-PARTICIPANT Svetoslav Kosev, Atanas Markov “St. Cyril and St. Methodius” University of Veliko Tarnovo Dept. Graphic Design and Visual Communications, Bulgaria kosevsa@gmail.com Abstract: Summary: In the visual arts, in addition to the spiritual continuity and physical presence of the observer, another process takes place - the process of perception and action. In interactive works, the two processes overlap. The participant in the interaction alters to some extent the appearance of the object and thus, also, their own aesthetic experience. The ideological content is revealed only when the observer encounters the interactive work and through his actions becomes a participant in the creative experience. The author's project is designed to facilitate the experience of the audience by provoking them to gain knowledge about it. The project became a 'laboratory' for creative and scientific research, through which we made some important conclusions about the perception and action of the observer-participant in the creative art installations. Keywords: Interactive Art; Interactive Installation; Perception; Action; Phenomenology ВЗПРИИЕ И ДЕЙСВИЕ В ЕДНО. ВЗДЕЙСВИЕ НА ИНЕРАКИВНИ АР ПРОИЗВЕДЕНИ ВР НАБЛДАЕЛ-АСНИК С К, А М В „ С.С. К  М“, В. , Б К "Г    " Резюме: В                -     . П       .                   . И                  . А           ,   ,   