International Journal of Academic Research in Business and Social Sciences August 2015, Vol. 5, No. 8 ISSN: 2222-6990 221 www.hrmars.com Evaluation of Websites Quality Using Fuzzy TOPSIS Method Nesrin Alptekin 1 Faculty of Business Administration, Anadolu University, Eskişehir, Turkey Elif Eroglu Hall Faculty of Business Administration, Anadolu University, Eskişehir, Turkey Nurdan Sevim School of Applied Sciences, Bilecik Şeyh Edebali University, Bilecik, Turkey DOI: 10.6007/IJARBSS/v5-i8/1778 URL: http://dx.doi.org/10.6007/IJARBSS/v5-i8/1778 Abstract Competition in trade is increasing every day along with the influence of globalization. The primary factor allowing globalization to reach large dimensions in our day has been the intense use of the internet and internet technologies in trade. In this intense completive environment, internet offers significant advantages to all businesses, either large or small. One of the most important factors that place enterprises serving customers in the web environment and one step ahead is the quality of the web pages. The design of websites in a manner to meet the expectations of the consumers is quite important for them to succeed. Primarily the quality of the online shopping sites has been focused on and quality perceptions of consumers regarding websites, where books are sold online have been evaluated. The Fuzzy TOPSIS method is used for the evaluation of five Turkish bookstores websites quality. Fifteen sub-criteria under four main categories were used in the evaluation of bookstore websites quality. Keywords: Website quality, Fuzzy TOPSIS, Multicriteria decision making, Linguistic variable Jel Codes: M39, C02 1. Introduction Online shopping sites gıve customers the opportunity to shop online and offer significant advantages to both the businesses and the consumers. Consumers are able to search for, and access, products easily and at an affordable price thanks to the internet; business are able to derive advantages in many areas such as advertisement, public relations, promotion, management of sales and human resources, etc. through the websites they create. This has caused the competition between sectors to be carried over to the electronic media. The continued expansion of electronic trade has caused the quality of the electronic services on the web to become important in addition to the quality of the traditional services to the customers. 1 Corresponding author(nesrinesen@anadolu.edu.tr; Phone: +902223350580 Ext:2531)