Bisma: Jurnal Bisnis dan Manajemen p-ISSN 1978-3108, e-ISSN 2623-0879 Vol. 16 No. 2, 2022, Hal. 99 - 106 Bisma: Jurnal Bisnis dan Manajemen https://jurnal.unej.ac.id/index.php/BISMA Vol. 16 No. 2, 2022, Hal. 99 - 106 THE ADOPTION OF LINKAJA MOBILE PAYMENT USING UTAUT MODEL Anna Widayani 1 , Ika Rachmawati 2 , Rani Arifah Normawati 3 , and Nunuk Latifah 4 1,2,3,4 Akademi Komunitas Negeri Putra Sang Fajar, Blitar Abstract Mobile payment is one of the alternative innovative payment methods that trigger the payment revolution in Indonesia. LinkAja, as one of the mobile payments in Indonesia, still has low brand awareness compared to other mobile payments. This study aims to examine the adoption of LinkAja referring to the Unified Theory of Acceptance and Use of Technology (UTAUT) that analyse the effect of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioural intention and the effect of behavioural intention on actual use. The sample of this research was LinkAja users in East Java Province taken using a purposive sampling technique. The final sample consisted of 100 respondents collected through an online questionnaire. Data were analysed using SEM (Structural Equation Modeling) with SmartPLS software. The results showed that performance expectation, social influence, and facilitating conditions had a significant effect on behavioural intention, and behavioural intention had a significant effect on actual use. However, effort expectancy had no significant effect on behavioural intention. Keywords: behavioral intention, mobile payment, PLS-SEM, UTAUT Abstrak Mobile payment menjadi salah satu alternatif metode pembayaran inovatif yang memicu revolusi pembayaran di Indonesia. LinkAja, sebagai salah satu mobile payment di Indonesia, masih memiliki brand awareness yang rendah dibandingkan mobile payment lainnya. Penelitian ini bertujuan untuk mengkaji adopsi mobile payment LinkAja yang didasarkan pada Unified Theory of Acceptance and Use of Technology (UTAUT) dengan menganalisis pengaruh performance expectancy, effort expectancy, social influence, dan facilitating condition terhadap behavioral intention serta pengaruh behavioral intention terhadap actual use. Sampel penelitian ini diambil menggunakan teknik purposive sampling yang terdiri dari 100 orang responden pengguna LinkAja berdasarkan hasil distribusi kuesioner secara daring. Analisis data penelitian menggunakan pendekatan kuantitatif SEM (Structural Equation Modeling) dan dianalisis menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa performance expectancy, social influence, facilitating condition berpengaruh positif signifikan terhadap behavioral intention, dan behavioral intention berpengaruh positif signifikan terhadap actual usage. Sementara itu, effort expectancy tidak berpengaruh terhadap behavioral intention. Kata Kunci: behavioral intention, mobile payment, PLS-SEM, UTAUT Akademi Komunitas Negeri Putra Sang Fajar Blitar Jl. dr. Sutomo No. 29 Kota Blitar E-mail: annawidayani@akb.ac.id