225 ISCC 2 (3) pp. 225–242 Intellect Limited 2010 Interactions: Studies in Communication & Culture Volume 2 Number 3 © 2010 Intellect Ltd Article. English language. doi: 10.1386/iscc.2.3.225_1 cilia Willem University Barcelona núria araüna University Rovira i Virgili lucrezia creScenzi University Barcelona iolanda tortajada University Rovira i Virgili girls on Fotolog: reproduction of gender stereotypes or identity play? abStract In recent years a great deal of contemporary research has centred its attention on teenagers’ online presence and behaviour, thus responding to educators and parents’ increasing concerns regarding privacy and safety on the Internet. This article is the result of an in-depth qualitative study looking at anonymous girls’ picture albums on Fotolog, one of Spain’s most popular social networking sites (SNS). The main goal is to gain insight into these girls’ self-representation strategies, looking at what kind of images they choose to upload and which of the gender displays found in mass media portrayals they incorporate. Coding was done according to Goffmanian cate- gories of gender display and performance (feminine touch, ritualization of subordi- nation, licensed withdrawal), combined with findings from other studies (male gaze, representation as sexual subjects, pleasing ourselves and lesbian pose). Results show KeyWordS Fotolog self-representation gender display identity construction girls