Int. J. Tourism Policy, Vol. 2, Nos. 1/2, 2009 5
Copyright © 2009 Inderscience Enterprises Ltd.
The importance of networks in special interest
tourism: case studies of music tourism
in Australia
Gianna Moscardo*
School of Business, James Cook University,
Townsville QLD 4811, Australia
Fax: +417 47814019
E-mail: Gianna.Moscardo@jcu.edu.au
*Corresponding author
Breda McCarthy
School of Business,
James Cook University, Cork, Ireland
Fax: +353 21 4903377
E-mail: Mccarthy1@jcu.edu.au
Laurie Murphy and Philip Pearce
School of Business, James Cook University,
Townsville QLD 4811, Australia
Fax: +417 47814019
E-mail: Laurie.Murphy@jcu.edu.au
E-mail: Philip.Pearce@jcu.edu.au
Abstract: Music tourism can be seen as a type of special interest cultural
tourism. This paper addresses the role of themed music festivals in regional
development. Three diverse and recurring music tourism events in regional
Queensland, Australia are studied. The case studies describe the festivals
and their impacts and contributions to tourism development in their area.
These analyses specifically examine the roles of clusters and networks in
the contributions made by these events to regional tourism and associated
development. The results of the analyses are used to examine government
policies and recommendations are made to support better outcomes for host
communities.
Keywords: music tourism; festivals; regional development; networks; clusters.
Reference to this paper should be made as follows: Moscardo, G.,
McCarthy, B., Murphy, L. and Pearce, P. (2009) ‘The importance of networks
in special interest tourism: case studies of music tourism in Australia’,
Int. J. Toursim Policy, Vol. 2, Nos. 1/2, pp.5–23.