Vol.9 (2019) No. 5 ISSN: 2088-5334 Innovative Design of the Combined Rocking Horse Toy and Folding Chair for Children Indro Prakoso #1 , Hari Purnomo #2 # Faculty of Industrial Engineering, Islam University of Indonesia, Yogyakarta, Indonesia Email: 1 prakosoindro@yahoo.co.id; 2 haripurnomo@uii.ac.id Abstract— Every parent in giving toys to their children must have their criteria, both in terms of safety, unique toy design and durability of the toy product. Therefore, toy companies must be able to develop quality improvement. Toy is considered as a tertiary need for humans, yet its development of innovation is no less important compared to primary and secondary needs, especially rocking horse toy. Its shape and way of playing make it as one of the prominent toy for children and one of the most famous traditional toy. The emergence of modern toy has left the traditional toy in gradual decline and thus worrying its manufacturers. Subsequently, the manufacturers of traditional toy have managed to combine the rocking horse and folding chair so that the folding chair, when the two of its sides being folded, may form a rocking horse. Furthermore, to determine the parameter of design innovation, the Kansei engineering approach has been chosen and using the emotions and needs of the costumers as the basis. Kansei is able to show children's emotions in choosing and playing toys, then applied to the designThere are five Kansei words appeared: secure, interesting, pleasant, dependable, and user friendly. These Kansei words are used as the parameter of design innovation. The value of Z>0.05 on validity test is applicable to all the five words mentioned earlier. This new design is expected to increase the passion of rocking horse toy manufacturers to compete with modern toy companies. Then there is no doubt the design for the toy is also important. Keywords— rocking horse; folding chair; toys; Kansei engineering. I. INTRODUCTION Sales of product are one of the main support of a company's business continuity [1]; so do children toy producing company. Development and innovation are the ways that tertiary product demand such as children's toy does not decrease and the company remains competitive. Children have a spontaneous and intuitive nature; they tend to choose something visually appealing and in line with their imagination, including in choosing toys [2]. In this case, the role of parents is also needed to accompany children in choosing toys. One of most favorite toys for children is rocking horse; this toy raises children’s imagination because of the shape and the way to play it exactly like riding a horse. Parents often worry about safety in this rocking horse, and the short period in using the toy because the child will grow thus, it will be forgotten. In terms of marketing and sales, modern toys are in a state of rapid development far exceeding the traditional toys; this situation makes the traditional toy manufacturers, so do the manufacturer of a rocking horse, they start to concern about business sustainability, and thus product’s development and innovation are needed to improve the sales. The main outline of a rocking horse and folding chair combined toy is its different functions, which the chair serves as an important tool in everyday life while rocking horse only acts as a complementary need for children to play. However, these two products with different purpose of functions are combined and regarded as innovative product design that is expected to raise profit and value in terms of sales, functional value, to increase product’s functional age, and still can satisfy consumers both parents and their children. From the innovative design also expected that the toy has quality service which provides a new experience for children in playing rocking horses, capable of becoming a favorite toy, and increase the popularity of traditional toys again. In the designing process, Kansei engineering method is used to get the criteria in designing a chair which every side can be folded and transformed into a rocking horse. The results of Kansei engineering method in the form of criteria based on consumer’s feelings are useful for describing the perceptions, feelings, and response into a design of product [3]. Five Kansei words obtained are secure, exciting, pleasant, dependable, and user-friendly used as a parameter in designing this rocking horse innovation. Those words are obtained from children (users) and parents (supervisors). Data collecting and deriving towards children is different from that of adults, for the random, imaginative, and spontaneous nature of children. 1584 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by International Journal on Advanced Science, Engineering and Information Technology