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World Development Perspectives
journal homepage: www.elsevier.com/locate/wdp
Research paper
What are the determinants of international tourism in Tanzania?
Evelyn F. Wamboye
a,⁎
, Peter John Nyaronga
b
, Bruno S. Sergi
c
a
Pennsylvania State University, United States
b
Ministry of Natural Resources and Tourism, Tanzania
c
Harvard University, USA and University of Messina, Italy
ARTICLE INFO
JEL Codes:
Z30
Z38
F10
012
Keywords:
Tanzania
Tourism demand
International tourism
Tourism determinants
Tourist arrivals
ABSTRACT
International tourism has since been recognized as a conduit for poverty alleviation and infrastructure devel-
opment. Despite the sector’s importance in Africa in terms of its contribution to economic growth, foreign
exchange earnings, and employment, very few studies have attempted to uncover its potential. In the case of
Tanzania, where the sector’s importance rank high in the country’s development strategy, only two studies exist,
and none on the factors that influence international tourism demand. Therefore, this study makes an important
contribution to tourism economics literature in Africa by investigating the relevant determinants of international
tourism demand using panel data for Tanzania’s top fifteen tourists’ source countries during the 2000–2016
period. Results, based on various panel data estimation techniques, indicate that income of tourists and infra-
structure development in Tanzania, are the two main determinants of international tourism demand for
Tanzania. These findings hold across model and sample specifications. From a policy perspective, the govern-
ment of Tanzania and stakeholders should work towards making Tanzania tourism products more competitive by
developing/improving infrastructure in the country. Moreover, there should be a policy that encourages de-
veloping tourism packages that fit the demands of tourists from relatively high income countries, and also make
conscious efforts to market these products in the target countries. Lowering the cost of living and improving the
exchange rate are also some of the areas that the government could work on to help grow the tourism industry.
1. Introduction
Tanzania is endowed with rich and diverse natural resources (par-
ticularly; wildlife, forests, mountains and the rift valley) that form the
mainstay of the country’s tourism industry. Almost a third of Tanzania’s
land area is under government protection; and is reserved for the pur-
pose of either national park, conservation area or game reserve. In total,
Tanzania has 16 national and 2 marine parks, 28 game (including
marine) reserves, 44 game controlled areas, multiple forest reserves,
and one conservation area; which host the world’s renowned biodi-
versity, wildlife, and unique ecosystems (see Exhibit 1). Thus, it is not
surprising that the tourism sector is one of Tanzania’s three growth
sectors, and the second largest foreign exchange earner after agri-
culture. For example, in 2016 alone, it generated US$2.1 billion in
revenues (4.7 percent of total GDP), employed approximately 3.9 per-
cent of the country's total labor force (equivalent to 470,500 jobs); and
contributed about 21.4 and 8.7 percent of total export earnings (US
$2,446.6 million) and investment (US$ 1.2 billion), respectively (WTTC
– Tanzania, 2017). These economic benefits are amplified when lin-
kages with allied sectors such as hospitality, manufacture of arts and
crafts, and, transportation and logistics are taken into consideration.
For instance, the total contribution of the sector to Tanzania’s GDP and
employment in percentage terms in 2016, more than tripled that of
direct contribution to roughly 13.5 and 11.6 percent, respectively
(WTTC – Tanzania, 2017).
Despite the aforementioned attractions and the increasing im-
portance of tourism in the Tanzanian economy, tourism demand (both
domestic and international) for Tanzania lags that of other African
nations like Egypt, Morocco, Tunisia, and South Africa; and the sector’s
total contribution to GDP growth also lags that of Uganda, Botswana,
Senegal, Namibia, Kenya, and Republic of Congo (Naudé and Saayman,
2005; WTTC – Tanzania, 2017). Moreover, the Tanzanian tourism
products are becoming increasingly noncompetitive in comparison to
North African countries, South Africa, Botswana and Kenya. In fact,
Tanzania’s tourism sector global competitiveness ranked 91 out of 136
countries on the travel and tourism competitiveness index (TTCI) that
https://doi.org/10.1016/j.wdp.2020.100175
Received 12 February 2019; Received in revised form 10 February 2020; Accepted 20 February 2020
⁎
Correspondence to: Evelyn Wamboye, Ph.D. Associate Professor of Economics, Pennsylvania State University, 102K DEF Building, College Place, DuBois, PA,
15801. Tel.: (814) 375 - 4856 (office).
E-mail addresses: efw10@psu.edu (E.F. Wamboye), bsergi@fas.harvard.edu (B.S. Sergi).
World Development Perspectives 17 (xxxx) xxxx
2452-2929/ © 2020 Elsevier Ltd. All rights reserved.
Please cite this article as: Evelyn F. Wamboye, Peter John Nyaronga and Bruno S. Sergi, World Development Perspectives,
https://doi.org/10.1016/j.wdp.2020.100175