1 africanscholarpublications@gmail.com 2021 Social Media as a Tool for Improving the Attitude and Intention of Married Civil Servants’ Towards Adopting In-Vitro Fertilization Messages in Lagos State Adetola Ramotalai Adenusi; & Helen Odunola Adekoya, PhD Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria Abstract Infertility affects 48 million couples and 186 million individuals globally, caused by numerous factors in both genders. The study investigated social media as a tool for improving the attitude and intention of married civil servants’ towards adopting in-vitro fertilization messages in Lagos State. The investigation was hinged upon the tenets of both theory of planned behavior and uses of gratification theories. The study found that 14.1% of participants access IVF messages from Facebook compared to YouTube (8%) and Instagram (9.7%). Also, the research revealed a significant difference in the attitude and intention of married civil servants towards adopting IVF messages by demographic factors. Conclusively, the study recommends that in-vitro fertilization messages should be intensified on these selected platforms such that these messages are created in various dialect to aid understanding of its users who are in need of these services. Keywords: Social Media, In-Vitro Fertilization, Married Civil Servants, Attitude, Intention African Scholar Publications & Research International VOL. 23 NO. 6 ISSN: 2110-2086 DECEMBER, 2021 African Scholar Journal of Humanities and Social Sciences (JHSS-6)