Int. J. Business Forecasting and Marketing Intelligence, Vol. 2, No. 2, 2016 151
Copyright © 2016 Inderscience Enterprises Ltd.
Tourism supply chain agility: an empirical
examination using resource-based view
Santanu Mandal*
Department of Operations & IT,
IBS Hyderabad,
Andhra Pradesh 501203, India
Email: shaan.nitw@gmail.com
*Corresponding author
Souvik Roy and G. Amar Raju
Department of Marketing,
IBS Hyderabad,
Andhra Pradesh 501203, India
Email: souvik933@gmail.com
Email: amar.raju@ibsindia.org
Abstract: Tourism supply chains need to be agile, i.e. they should be in a
position to respond in a speedy manner to customer’s requirements. Hence we
argue in this study using resource-based view that firms in tourism supply
chains will use their variable, renewable, inimitable and non-substitutable
(VRIN) resources and non-VRIN resources to develop tourism supply chain
agility. Further, we posit such tourism supply chain agility as a dynamic
capability that may impart competitive advantage. Perceptual data were
gathered from different entities in tourism supply chains and were analysed
using PLS. Empirical findings based on 233 complete responses suggest VRIN
and non-VRIN resources to as significant enablers of tourism supply chain
agility and such a capability results in a competitive advantage for the
associated supply chains. Further, our study revealed perceived environmental
dynamism as a dominant moderator influencing the proposed linkages among
resources and tourism supply chain agility.
Keywords: tourism supply chain; agility; environmental dynamism; VRIN
resources; competitive advantage.
Reference to this paper should be made as follows: Mandal, S., Roy, S. and
Amar Raju, G. (2016) ‘Tourism supply chain agility: an empirical examination
using resource-based view’, Int. J. Business Forecasting and Marketing
Intelligence, Vol. 2, No. 2, pp.151–173.
Biographical notes: Santanu Mandal is currently the Assistant Professor at
IBS Hyderabad in the Department of Operations & IT. He has been the
Visiting Research Scholar in the Department of Management Science, Spears
School of Business Under Oklahoma State University. His research interests
typically include but not limited to supply chain management, operations
management, tourism supply chains and customer relationship management.