Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=hbem20 Journal of Broadcasting & Electronic Media ISSN: 0883-8151 (Print) 1550-6878 (Online) Journal homepage: http://www.tandfonline.com/loi/hbem20 Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections Michail Vafeiadis, Ruobing Li & Fuyuan Shen To cite this article: Michail Vafeiadis, Ruobing Li & Fuyuan Shen (2018) Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections, Journal of Broadcasting & Electronic Media, 62:2, 354-370, DOI: 10.1080/08838151.2018.1451858 To link to this article: https://doi.org/10.1080/08838151.2018.1451858 Published online: 03 May 2018. Submit your article to this journal Article views: 24 View related articles View Crossmark data