Association for Information Systems Association for Information Systems AIS Electronic Library (AISeL) AIS Electronic Library (AISeL) ISLA 2021 Proceedings Latin America (ISLA) 8-9-2021 Sensemaking of Digital Transformation in Organizations - A Case Sensemaking of Digital Transformation in Organizations - A Case Study Study Xavier C. Cárdenas IE Business School, xavier.cardenas@student.ie.edu José M. Esteves IE Business School, jose.esteves@ie.edu Follow this and additional works at: https://aisel.aisnet.org/isla2021 Recommended Citation Recommended Citation Cárdenas, Xavier C. and Esteves, José M., "Sensemaking of Digital Transformation in Organizations - A Case Study" (2021). ISLA 2021 Proceedings. 8. https://aisel.aisnet.org/isla2021/8 This material is brought to you by the Latin America (ISLA) at AIS Electronic Library (AISeL). It has been accepted for inclusion in ISLA 2021 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org.