Institute of Transportation Studies ◦ University of California, Davis 1605 Tilia Street ◦ Davis, California 95616 PHONE (530) 752-6548 ◦ FAX (530) 752-6572 its.ucdavis.edu Research Report – UCD-ITS-RR-14-45 Zero-emission Vehicles and Retail Innovation in the U.S. Automotive Sector: The Consumer Purchase Experience and Dealer Engagement August 2014 Eric Cahill Jamie Davies Thomas S. Turrentine Daniel Sperling