Journal of Management Research and Analysis 2021;8(2):61–69 Content available at: https://www.ipinnovative.com/open-access-journals Journal of Management Research and Analysis Journal homepage: https://www.jmra.in/ Original Research Article COVID-19 Vaccination drive: Impact on the acceptance of vaccine among the general population of India Richa Bhargava 1, *, Gauri Jain 1 , Anubha Bhargava 2 , Shelly Gupta 3 1 Dept. of IT & Analytics, ICFAI Business School (IBS), Gurugram, Indian 2 Dept. of Mathematics, Bharati College, Janakpuri, New Delhi, India 3 Dept. of Computer Science Engineering, Inderprastha Engineering College, Ghaziabad, Uttar Pradesh, India ARTICLE INFO Article history: Received 13-04-2021 Accepted 30-04-2021 Available online 17-06-2021 Keywords: Analysis COVID19 vaccine Social Acceptance Awareness Regression COVID-19 ABSTRACT The acceptance of any vaccine relies on the belief and perception towards it. After a wait of almost 10 months, the COVID-19 vaccine is ready with the first phase in progress in India. The aim of this study is to assess the impact on the acceptance intentions of COVID-19 vaccine among the general population of India after the vaccine is inoculated to health care workers in the first phase. An empirical study was conducted by analyzing the data collected by a self-administered questionnaire. The various variables that were addressed were the socio-demographic variables, past behavior of participants towards such seasonal influenza vaccine, awareness about the vaccine and adoption intention post vaccination drive. Logistic regression was used to identify the association between various variables and the predicting variables for the vaccine acceptance. Majority of them were ready for the COVID-19 vaccine. However, there was a decline in the acceptance rate post vaccination drive. Age, Gender and Region were found as the major factors affecting this decision. Aims: To analyse, 1. The shift in confidence level in COVID-19 vaccine; 2. The role of Social Influence (SI) towards COVID-19 vaccine; 3. The role of past behavior towards seasonal influenza vaccines (Swine Flu, Ebola or similar) in acceptance of COVID-19 vaccine; 4. The association bet ween awareness of the COVID-19 vaccine and rate of adoption. Materials and Methods: The study was conducted by analyzing the data collected by a self-administered questionnaire that was shared online across India in January 2021 – February 2021. The variables that were addressed through the questionnaire were the socio-demographic variables, past behavior of participants towards such seasonal influenza vaccine, awareness about the vaccine and adoption intention post vaccination drive. Associations between various variables were observed during analysis. Logistic regression was also used to identify the predicting variables for the vaccine acceptance. Statistical analysis used: Odds Ratio, p-value, logistic regression Results: Out of 456 respondents, 59.21% were ready to uptake the COVID-19 vaccination, whereas 16.67% respondents declined to take the vaccine. There were 24.12% respondents who were not sure about the acceptance of the vaccine. Younger age groups specifically male from Northern India were more likely to accept the vaccine. Conclusions: The major findings of the study shows that after the start of implementation of COVID-19 vaccination drive, there is a drop in the number of people who are ready to take the vaccine as compared to the number before the arrival of the vaccine. This may lead to the conclusion that the faith of general people of India has declined in the COVID-19 vaccine post vaccination drive. © This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. * Corresponding author. E-mail address: richa.bhargava@ibsindia.org (R. Bhargava). 1. Introduction COVID-19 or Corona virus was the most highlighted term in the year 2020 and it was believed to be originated from https://doi.org/10.18231/j.jmra.2021.014 2394-2762/© 2021 Innovative Publication, All rights reserved. 61