ABDIMAS: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol.7(3) August 2022, 555-562 p-ISSN: 2721-138X e-ISSN: 2548-7159 hƩp://jurnal.unmer.ac.id/index.php/jpkm Rejuvenation of Kajoetangan Urban Heritage Tourism area becomes an icon of Beautiful Malang destinations Rejuvenasi kawasan Urban Heritage Tourism Kajoetangan menjadi icon destinasi Beautiful Malang Ermita Yusida, Vika Annisa Qurrata, Vidya Purnamasari, Linda Seprillina Department of Development Economics, Faculty of Economics, State University of Malang Jl. Semarang No.5, Malang, 65145, Indonesia ARTICLE INFO: Received: 2021-11-25 Revised: 2022-02-26 Accepted: 2022-04-20 Keywords: Community service, Kampoeng Heritage Kajoetangan, Malang City, Rejuvenation, Thematic villages ABSTRACT Kampoeng Heritage Kajoetangan is one of the thematic villages in Malang City. Antiquity and historical value are the identities of this village. There are still many problems encountered through the development, there are uneven tourist spots on Dorowati Street from the observations made. Thus, it gives rise to the impression of a dualism of proper and inappropriate appearance as a tourism village. Through a service grant, the team provided a solution in the form of rejuvenating Kampoeng Heritage Kajoetangan through the manufacture of ethnic signposts and information boards for the location of standing points, location markers, and the cable installation above the Sukun River which in the process synergizes with POKDARWIS and the surrounding community to successful rejuvenation process. The results of the rejuvenation process of the Kampoeng Heritage Kajoetangan area have been carried out well with high contribution and synergy between the team, the community, and POKDARWIS in assisting the implementation of the activities in the installation of 9-point ethnic directions information boards and installation fireplaces above the Sukun River. The team hoped with rejuvenation could increase heritage village to attract more tourists after the pandemic and, in the long term, can provide a multiplier effect for the community around the heritage village. ©2022 Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang This is an open access article distributed under the CC BY-SA 4.0 license (https://creativecommons.org/licenses/by-sa/4.0/) How to cite: Yusida, E., Qurrata, V. A., Purnamasari, V., & Seprillina, L. (2022). Rejuvenation of Kajoetangan Urban Heritage Tourism area becomes an icon of Beautiful Malang destinations. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 7(3), 555-562. https://doi.org/10.26905/abdimas.v7i3.6811 Corresponding Author: Ermita Yusida: Tel. +62 341 551312 │ E-mail: ermita.yusida.fe@um.ac.id 1. INTRODUCTION The tourism sector is predicted to be one of Indonesia’s supporters of economic growth. This data because the tourism sector provides a multiplier effect: employment, foreign exchange earnings, investment, and regional income (Kementerian Pariwisata dan Ekonomi Kreatif, 2019). This statement is in line with Anggraini and Riyanto (2017), which states that employment opportunities in the tourism sector contribute to 11 million people to employment. In its development, the tourism sector is not only LPPM UNMER MALANG