Association for Information Systems AIS Electronic Library (AISeL) MCIS 2010 Proceedings Mediterranean Conference on Information Systems (MCIS) 9-2010 SOCIAL INFLUENCE AND NETWORK EFFECTS IN THE DIFFUSION OF A HEALTHCARE INFORMATION EXCHANGE SYSTEM Yossi Lichtenstein College of Management, Israel, yossil@colman.ac.il Itamar Shabtai College of Management, Israel, itamar@colman.ac.il Irena Milstein Holon Institute of Technology, Israel, irenam@hit.ac.il Ofr Ben-Assuli Tel Aviv University, Israel, ofr.benassuli@tau.ac.il Follow this and additional works at: htp://aisel.aisnet.org/mcis2010 Tis material is brought to you by the Mediterranean Conference on Information Systems (MCIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in MCIS 2010 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Lichtenstein, Yossi; Shabtai, Itamar; Milstein, Irena; and Ben-Assuli, Ofr, "SOCIAL INFLUENCE AND NETWORK EFFECTS IN THE DIFFUSION OF A HEALTHCARE INFORMATION EXCHANGE SYSTEM" (2010). MCIS 2010 Proceedings. 55. htp://aisel.aisnet.org/mcis2010/55 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)