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Chapter 10
DOI: 10.4018/978-1-4666-9967-0.ch010
ABSTRACT
In a journal article entitled ‘No More Peace!’: How Disaster, Terror and War Have Upstaged Media
Events (2007), Elihu Katz and Tamar Liebes ofered a substantial revision of Media Events: The Live
Broadcasting of History (Dayan & Katz, 1992). Katz and Liebes included “dark” events in the “media
events” concept, distinguishing unexpected, disruptive events from the carefully scripted, integrative events
that had been the sole focus of Media Events. They also claimed that disruptive events – like disaster,
terror and war – have in fact upstaged more classical media events. In contrast, in this chapter I argue
that ceremonial media events - as originally conceptualized by Dayan and Katz in the nineties - are still
essential and powerful features of our social lives. First, I present an overview of the “pessimistic turn”
of media events research and provide my criticism of it. Second, I discuss three contemporary case stud-
ies from three national contexts: the Obama inauguration (2009), the royal wedding of Prince William
and Catherine Middleton (2011) and the most recent World Cup (2014). These three events represent
the three basic scripts introduced by Dayan and Katz: “conquest,” “coronation” and “contest.” I argue
that the selected case studies (and many other events) still bring societies and nations together in our
“disillusioned” media environment, providing momentary hope for local and cosmopolitan citizens.
INTRODUCTION
Daniel Dayan and Elihu Katz’s canonic Media Events: The Live Broadcasting of History (1992) spoke
of exceptional, “sparkling” occasions in social life that attract large audiences, receive live television
coverage and change the rhythm of regular broadcasting. These events, according to Dayan and Katz,
“hang a halo over the television set and transform the viewing experience” (p. 1): they are “high holidays”
More Hope!
Ceremonial Media Events Are Still
Powerful in the Twenty-First Century
Julia Sonnevend
University of Michigan, USA