Jurnal Manajerial, Volume 09 Nomor 01 Tahun 2022 P-ISSN : 2354-8592 http://dx.doi.org/10.30587/manajerial.v9i01.3105 E-ISSN : 2621-5055 16 Copyright© Creative Commons Attribution 4.0 International License Program Studi Manajemen Universitas Muhammadiyah Gresik Jawa Timur Indonesia ORIENTASI PEMBELAJARAN DAN PERILAKU KERJA INOVATIF (PERAN EFIKASI DIRI KREATIF PADA UKM) Noerchoidah 1, * Fakultas Ekonomi dan Bisnis, Universitas PGRI Adi Buana Surabaya, Surabaya, Indonesia noerchoidah@unipasby.ac.id *Corresponding author Nurdina 2 Fakultas Ekonomi dan Bisnis, Universitas PGRI Adi Buana Surabaya, Surabaya, Indonesia, nurdina@unipasby.ac.id Tri Ariprabowo 3 Fakultas Ekonomi dan Bisnis, Universitas PGRI Adi Buana Surabaya, Surabaya, Indonesia, tri.ariprabowo@unipasby.ac.id Abstract Background – In the dynamic era of the business world, achieving business growth and sustainability requires human resources who have innovative skills. SMEs play an important role in the economic growth of a country. However, the added value provided is still not significant because the human resources owned by SMEs are still relatively low in innovative abilities. The solution is to conduct learning orientation and innovative behavior with the mediating role of creative self-efficacy. Objectives - To provide new insights about the innovative behavior of SMEs, the extent to which learning orientation for innovative activities and creative self-efficacy influence the innovative behavior of SMEs. Design/method/approach – This study uses quantitative methods. Respondent data was collected using a questionnaire. The sample used was 105 SMEs in Surabaya using the purposive sampling technique. Hypothesis testing using Partial Least Square (PLS). Findings - The results of this study that learning orientation has a significant effect on creative self-efficacy and innovative work behavior, creative self-efficacy has a significant effect on innovative work behavior. Furthermore, creative self-efficacy plays a role in mediating learning orientation and innovative work behavior. Research Implications - For business continuity to be maintained, SMEs must produce products that are different from competitors. SMEs must increase learning opportunities to produce highly innovative work behavior. Research Limitations - This study only involved SMEs in Surabaya so that future researchers should conduct similar research in a wider area for more comprehensive results. Keywords: learning, orientation, creative, self, efficacy, innovative Abstrak Latar belakang - Di era dunia bisnis yang dinamis untuk mencapai pertumbuhan dan keberlanjutan bisnis memerlukan sumber daya manusia yang memiliki keterampilan inovatif. UKM berperan penting dalam pertumbuhan ekonomi suatu negara. Namun, nilai tambah yang diberikan masih belum signifikan karena sumber daya manusia yang dimiliki UKM masih kemampuan inovatif relatif rendah. Solusinya dengan melakukan orientasi pembelajaran dan perilaku inovatif dengan peran mediasi efikasi diri kreatif. Tujuan - Memberikan wawasan baru tentang perilaku inovatif UKM, sejauhmana orientasi pembelajaran untuk kegiatan inovatif, dan efikasi diri kreatif mempengaruhi perilaku inovatif UKM. Diterima : 19 September 2021 Direview : 01 Oktober 2021 Direvisi : 30 Desember 2021 Disetujui : 31 Januari 2022