Latin American J. Management for Sustainable Development, Vol. 2, Nos. 3/4, 2015 193 Copyright © 2015 Inderscience Enterprises Ltd. Contradictory perceptions on corporate social responsibility practices in the Brazilian tobacco industry Marilia Bonzanini Bossle* Federal University of Rio Grande do Sul (UFRGS), Av. Washington Luis, 855/409, Zip Code: 90.010-460, Porto Alegre, Brazil Email: marilia.bossle@ufrgs.br *Corresponding author Daiane Mülling Neutzling Pontifical Catholic University of Rio Grande do Sul (PUCRS), Av. Ipiranga, 6681, Zip Code: 90619-900, Porto Alegre, Brazil Email: daineutzling@gmail.com Douglas Wegner University of Vale do Rio dos Sinos (UNISINOS), Av. Independência 1750, Zip Code: 96815-000, Santa Cruz do Sul, Brazil Email: douglaswegner@hotmail.com Marcelo Trevisan Federal University of Santa Maria (UFSM), Av. Roraima, 1000, 74C/4309, Zip Code: 97.105-900, Santa Maria, Brazil Email: marcelotrev@gmail.com Marli Knorst Federal University of Rio Grande do Sul (UFRGS), Ramiro Barcelos 2350/2050, Hospital de Clínicas de Porto Alegre, Zip Code: 90035-903, Porto Alegre, Brazil Email: mknorst@gmail.com