Journal of Arts and Humanities (JAH) 49 Landscape Architecture: Diversification Strategies for Viable Architectural Practice Erekpitan Omoikhefe Ola-Adisa 1 , Gideon Koyan Benjamin 2 , Mangut Salihu 3 , Emmamoge Orewere 4 ABSTRACT This paper presents an overview of strategies that enhance viable architectural practice. The principal strategy discussed in the paper is diversification. Horizontal diversification which can be achieved moving into more contemporary fields like landscape architecture strengthens the existing operational structure of the architectural practice. The study gives a basic description of the nature of landscape architecture and prospects for its practice by Architects in Nigeria, through a cross sectional survey of selected firms in North Central Nigeria. It also points to challenges of the future of landscape architecture practice in Nigeria and concludes with the recommendation of the use of the diversification strategy to maintain architectural practice viability and professional relevance of the architect as a leader in the building industry. Keywords: Diversification, landscape architecture, organizational strategies, viable architectural practice. This is an open access article under Creative Commons Attribution 4.0 License. 1. Introduction The practice of architecture has gradually evolved from the traditional apprentice and master builder guild to the multinational global conglomerates we see today, like Gensler and Skidmore Owens and Merrill in the United States, and in Nigeria Archcon, Multi-Systems, GHK, FMA, James Cubitt Architects among others reveal that the practice of architecture has changed dramatically over the years. In the past, the average Nigerian architect had the opportunity to be commissioned for a plethora of building types. Today, however, the story has changed. The average architect is mainly involved in residential architecture. While residential architecture is a very relevant (we all after all live in houses), the amount of income generated from this building type compared to others does not always ensure billable income for an independent architectural practice. The exception in this building 1 Senior Lecturer, University of Jos, Nigeria. Email: olaefeadisa@gmail.com 2 Lecturer II, University of Jos, Nigeria. Email: gideonkoyan@gmail.com 3 Lecturer II, University of Jos, Nigeria. Email: mangutsalihu@gmail.com 4 Lecturer, Federal College of Forestry, Jos, Nigeria. Email: emmamoge200xpd@yahoo.com Journalof Arts & Humanities Volume 08, Issue 05, 2019: 49-56 Article Received: 30-04-2019 Accepted: 16-05-2019 Available Online: 25-05-2019 ISSN: 2167-9045 (Print), 2167-9053 (Online) DOI: http://dx.doi.org/10.18533/journal.v8i5.1648