RA Journal of Applied Research ISSN (e): 2394-6709 ||Volume||3||Issue||12||Pages-1324-1330||December-2017|| Index Copernicus ICV: 74.25, DOI: 10.18535/rajar/v3i12.10 Nur Shazwani Rosli 1 , RAJAR Volume 3 Issue 12 December 2017 1324 Influence of Agreeableness Personality Trait on Driving Behaviour among Motorists in Malaysia Nur Shazwani Rosli 1 , Jasmani Mohd Yunus 2 ,Suhaila Abdul Hanan 3 1,3 School of Technology Management& Logistics, University Utara Malaysia 2 School of Business Management, University Utara Malaysia Keywords: Adverse Driving Behaviour, Agreeableness, Road Traffic Accidents, Big Five Personality. Road traffic accidents are one of the leading causes of death globally, and an estimated 1.5 million people are killed each year and as many as 50 million more suffered serious injuries [1]. It is currently taking an eight position and is expected to be at the fifth place by 2030. In Malaysia, more than 500,000 road accidents took place in 2016 alone, taking toll of 7152 deaths. There is a serious economic consequence due to this disaster, and the total costs associated with these accidents were very high. Studies have found that road traffic accidents are influenced by a combination of factors, including vehicle features, roadway designs and operations, driver characteristics, and environmental conditions [2]. However, most studies have also concluded that human factors are the main contributors to the accidents. Sabey and Taylor who first studied based on 2041 traffic accidents in 1980 found that human factors contributed to 95 percent of those accidents [3]. Similarly Yilmaz and Celik [4], found that about 95 percent of the road traffic accidents were attributed to human factors, while a study by The World Health Organization revealed of at least 71 percent[5]. Considering this evidence, research on road safety cannot be separated from the analysis of human behaviour, the driver being a contributing factor. Past research had examined human attributes to find evidence on their role in driving behaviour and accident involvement, and some findings have revealed of up to 35 percent of the variance in risky driving contributed by personality factors[6]. Perry and Baldwin [7] examined the Type ‘A’ personality which characterizes a person as having personality characteristics as aggressiveness, competitiveness, and emotional reactions like anger and irritability with driving behaviour. They found that this personality was significantly related to more traffic accidents, high frequency in traffic violations, impatient and aggressive driving, and risky driving. Ulleberg and Rundmo [3] concurred that personality traits were the primary factors affecting the attitudes that influenced the risky driving behaviour among young drivers. Big Five Abstract: The aim of this study is to examine the relationship between agreeableness of Big 5 personality and adverse driving behaviour among motorists in Malaysia. A quantitative survey method was employed and respondents were randomly selected using highway intercept technique. A total of 384 completed questionnaires were collected with a response rate of 18.1 percent. However, only 311 were found useable for the final analysis. Partial Least Squares (PLS) path modelling was used in the data analysis. The findings revealed a significant and negative relationship between agreeableness and adverse driving behaviour. INTRODUCTION: